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Meet Nicole Blankenship of The Brow Project in Lakewood

Today we’d like to introduce you to Nicole Blankenship.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Like most other women these days, I was too “brow challenged” being a product of the 90’s and over plucking my brows to death. When I got my first permanent makeup procedure, it literally changed my life and gave me a boost of confidence that I never had. It helped me see a version of myself, that I didn’t know existed, I felt naturally beautiful, in my own skin. I wanted to give that gift to other women as well, I wanted to pay it forward. I know how it made me feel, and it means so much to be apart of this life-changing experience for women.

Has it been a smooth road?
For the most part, it’s been smooth sailing. I think the hardest part about being an entrepreneur, and small business owner is not knowing when to shut off “work time”. I’m always working, but I wouldn’t have it any other way!

So let’s switch gears a bit and go into the The Brow Project story. Tell us more about the business.
I’m a cosmetic tattoo artist, and I specialize in manual brow techniques like micro blading, and micro shading. I’ve also been lucky enough to train under the most talented artists in the world for machine techniques like powder brow, stardust brow, and coming soon, stardust eyes! Advanced education is so important for me. I want to bring the best of THE BEST to my clients. I’ve traveled all over the U.S. for advanced training and coming this June, I’m going to Milan to further enhance my machine knowledge. Very excited to bring these euro techniques back home!

I believe I’m most known for my natural technique, as I believe less is more. I also feel my customer service, and client experience is what really sets me apart from my competition! Customer service is a new competitive battleground, so I’ve really tried to focus on that, and always put myself in the clients’ shoes!

How do you think the industry will change over the next decade?
I see permanent makeup only growing, but I do think micro blading will slowly die out because of the overwhelming amount of unqualified people now doing this. I hope one day, there’s more regulation on who can offer permanent makeup.

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