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Meet Nicole Wright of SavvynSocial

Today we’d like to introduce you to Nicole Wright.

Nicole, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
SavvynSocial was OFFICIALLY created on a whim. I had been managing social media accounts for over a year, and I thought…. “I should turn this to a business”, and that’s exactly what I did!

I’ve been interested in social media since college when I started working for “College Club” which was online community for students before Facebook and MySpace. I was a campus ambassador where my job was to take photos of students, social groups, and events to get individuals to register for a College Club account. I was the first ambassador on my campus, so I had the unique opportunity to build and manage a team of junior ambassadors. In this position, I learned to lead a team, create a social calendar, schedule staff, and I begin to understand the effectiveness of social media marketing.

Fast forward 15 years later….. I started helping friends with their business social media accounts and I managed the account for my networking organization. In 2016, my organization’s region won the social media excellence award for outstanding social media performance. From this award, I gained exposure and started teaching social media and managing other accounts, resulting in the creation of SavvynSocial.

Today, SavvynSocial promotes local businesses, networking events, whiskey tastings, and teaches social media best practices.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Nothing worth having comes easy, and if it were easy, everyone would be doing it.

The hardest part for me was getting started. I doubted myself and my abilities to turn a hobby into a business. I had to convenience myself that I was worth the investment and once I did, I was proud of the results.

Having a corporate job, while building a business, managing a family, and trying to keep a semi-balanced life is difficult. The struggle is very real and I’ve had to prioritize and integrate my business into all other factors of my life.

Managing social media is much more than posting on behalf of a business. I have to understand the target audience, analyze the metrics, and be able to effectively convey the business’ brand with content and captions. Essentially, I am telling the story of the business through social media platforms in order to help generate new customers. My communication, organization, and creative skills are always on display, so I have to be detailed. I am naturally a procrastinator, but the algorithms are all about timing, so I’ve had to rely on additional tools to keep me on track.

So let’s switch gears a bit and go into the SavvynSocial story. Tell us more about the business.
SavvynSocial is a social media management solution for small business’ who want to grow their business by increasing virtual presence through social media. I specialize in creating content, blog writing, special event marketing, and connecting business with potential customers.

SavvynSocial also hosts Whiskey events bringing a diverse group of people together over flavors of Jack Daniels.

I’m most proud of the work I’ve done to help others understand social media, and how it can grow a small business. I enjoy teaching the best practices of social media marketing because I’m giving tools to empower others.

What sets SavvynSocial apart from the competition is the relationships I am able to create with my clients. Getting to know people on a personal level allows you to better understand their business and gives you insight into what makes them successful. I understand the power of connections so I believe that strategic networking is essential for business growth. Being a people person is more than being able to relate to strangers, it’s about creating an experience where people feel empowered.

What’s your favorite memory from childhood?
I grew up on a farm in the small town of Buffalo. Texas. We had acres of land with a garden, farm animals, and most of my family lived within a one mile radius. My most fond memories include getting together with my entire family, berry picking, and my grandmother making blueberry cobbler. Her desserts were famous and she made everything from scratch. I miss those days, her desserts, and mostly– I miss my grandmother!

Contact Info:

Image Credit:
Photos by Lavishlylux Studio

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