Today we’d like to introduce you to Ninon Brown and Kyra Zander.
Thanks for sharing your story with us Ninon and Kyra. So, let’s start at the beginning and we can move on from there.
We’ve been sisters since, uh, always but became business partners back in 2017 when we wanted to monetize our mutually beloved hobby of embroidery. It started as a way to clear out our personal inventories of art by selling our embroidered hoops, but the more time we’ve spent honing our craft, the more, our focus has shifted. Now we want to empower others to get the same sense of worth and joy that we’ve found through embroidery! We now host workshops and classes, as well as sell DIY kits for people to learn at their own pace.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As sisters, we are alike in many ways – particularly in our highly introverted natures! When we first started out selling our art, we were forced into social settings that we were both super intimidated by; fortunately, we had each other to rely on (and freak out with!). At markets, to other entrepreneurs, even just explaining to our friends why we were suddenly super busy all the time – this social aspect of owning a business was so much more draining than we expected.
Please tell us about Nins and Needles.
Our company is a hand embroidery company that is dedicated to sharing the love of embroidery with everyone we meet. We want to give everyone the tools to mindfully relax and create beautiful art in their spare time.
Kyra: I’ve always been a highly anxious person who finds downtime more of a challenge to find something new to worry about than a chance to relax. Imagine my surprise when Ninon finally got me to try embroidery and I discovered that engaging in this seemingly fiddly and intricate art was the most relaxed I’d felt in a long time! Embroidery became one of my strongest tools for dealing with my anxiety disorder. My favorite part of our business, even before we made workshops a priority, has been talking to people about using art creation as a tool to engaging in mindful relaxation.
Ninon: For me, I’ve always enjoyed embroidery as an art form and a way of expressing myself at a slow and steady pace with less pressure than drawing or painting. Its such an easy way of doing art and I don’t think people realize how approachable of an art form it is, so I’ve loved being able to share that with people through our workshops and kits. Anyone can embroider, even my two years old daughter, and seeing all of these different people doing it and sharing their unique and incredible interpretations of our patterns is my favorite part, an definitely what I’m most proud of.
If you had to go back in time and start over, would you have done anything differently?
We’re actually really happy with the journey our business has had. We’ve made some mistakes, but it was all in the process of learning and we can see our business as stronger and better for the mistakes we made.
- Website: www.ninsandneedles.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/ninsandneedles/
- Facebook: https://www.facebook.com/ninsandneedles/
- Other: https://www.etsy.com/shop/NinsAndNeedles
Kimberly Lorraine Photography