Today we’d like to introduce you to Rachel Daugherty.
Rachel, please share your story with us. How did you get to where you are today?
Over the course of twelve years, I had unsuccessfully tried to start a family. The physical pain, anxiety and stress produced from three IVF cycles, four surgeries, and six miscarriages left me looking for relief and healing. Despite years of encouragement from my husband to try CBD, I struggled with the stigma that follows cannabis. After finally trying a CBD bath bomb, the relief was so palpable. I decided immediately that I wanted to be a part of the cannabis movement. I wanted to share my story with anyone who would listen.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As a new cannapreneur with firsthand experience with the transformative plant, I found myself on a mission to educate others so to remove the stigma surrounding the cannabis industry, specifically hemp. I am a member of the Female Founder Collective and wholeheartedly believe in collaboration over competition, especially when it comes to women in business.
Launching was amazing, and support from the community of women I have built has been immensely helpful. However, finding funding as a female is difficult, as I have been up against many male counterparts with lackluster products who “know someone” in the business who can move faster to get investors on board.
In addition to the gender struggles, lack of banking and credit card companies supporting or offering services for those in the cannabis industry has been a steep learning curve. We are happy to have worked through those growing pains, but have learned to always have a backup plan, just in case.
Please tell us about your business.
The Fine Healing Goods plant-based wellness line, which launched at SXSW in March 2019, includes Pamper Products: Nourishing Body Cream, Hypoallergenic Body Cream, Restorative Himalayan Bath Soak, and Soothing Body Exfoliant, and 1,000mg and 600mg Wellness Drops in original or lemon flavor. All products can be found at FineHealingGoods.com in Anthropologie stores across the country, as well as many specialized fine retailers.
My experience in marketing, sales and retail has enabled me to focus my learning curve on the cannabis industry and the purpose of the plant. But I also wanted to change the stigma. I wanted to break the barrier between people thinking this plant is anything but helpful or healthy. By offering a website that educates consumers on CBD benefits and best practices as well as creating attractive, earth-friendly packaging, my hope is to create a brand that is approachable for all types of consumers.
The Fine Healing Goods line contains full spectrum hemp extract, Colorado sun grown on a certified organic family farm, and made with all natural and pure ingredients. Fine Healing Goods is proud to be a 3rd party tested for potency and analysis for amounts of CBD. With full transparency, the Certificates of Analysis are available on FineHealingGoods.com. In addition, we recently launched the FHG marketplace, which curates other small, women-owned cannabis companies that offer unique and effective wellness products in the industry.
When you’re getting into the CBD business, the first question you hear industry peers ask is, ‘What was your pain?’ The assumption is, that you were struggling with depression, anxiety, muscle pain, insomnia, you name it, and CBD provided such an amazing relief, that you felt it was your mission to share it with others. Well, that’s exactly what happened to me. I was so deeply depressed and anxious; I was using Xanax and wine to cope with my pain. It was just a band-aid and not a fix. I also really enjoyed pampering myself, so I felt the need to combine both aspects and spread the love for CBD.
I feel like following your gut is the most important. Solving a problem with your service or product that is personal to me translates to my customers. Authenticity is key, and sharing my story has been instrumental in spreading the word about the brand and it’s capabilities.
I wanted to be sure all people, but women specifically, could stop apologizing for wanting to use natural relief and wellness products. It was a mission of mine from the start to educate, break the stereotypes, and have people be proud to be using cannabis to heal and pamper themselves. My first goal was to go mainstream within one year of launching, and by June of 2019, we were in talks with Anthropologie, with a PO by July and in stores fall of 2019. I am very proud of that.
If you had to go back in time and start over, would you have done anything differently?
I would spend money differently. I think that every entrepreneur has specific concerns, regrets, or lessons. I spent a lot more money on marketing, sponsorships, and events than I would now if I could go back. As we scaled so quickly, I am currently working on developing new products for the line and would love to have done that earlier in the lifeline of the business.
- Our Pamper Collection ranges from $35-$90.
- Our Wellness Drops range from $75-$115, depending on the strength.
- Website: finehealinggoods.com
- Phone: 800-674-3738
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/finehealinggoods/
- Facebook: https://www.facebook.com/finehealinggoods/