Today we’d like to introduce you to Robert Halliman and Hysom Zarroug.
Robert and Hysom, please share your story with us. How did you get to where you are today?
We met on the basketball courts of Carroll Elementary in Southlake when I was in first grade and Hysom was in second, so around ’98, you know when Backstreet was better than N’Sync. He actually picked me to be on his team, which was a huge deal for me because everybody knew of him as the kid who was really really good and playing in leagues with older guys and I had just moved from New Jersey and was looking for friends. From there, we’ve been inseparable. We’re family. This project is honestly a culmination of our journey through adolescence into adulthood and how our bond, interests, and passions have shaped us throughout the years. We’ve always planned to do business together and actually had a YouTube page called CNLC TV when we were young but had to take it down because our parents disapproved, lol.
Nonetheless, we thought we could create a lane to do the things we love with the ultimate goal of turning our interests into lifelong careers and giving back to communities that helped raise us, which are many. We also were kids who grew up on the Internet and outside, so we’ve always known what’s up on the web and experienced a lot through being in different environments, playing sports and building a circle of like-minded individuals who are in or aspire to be in industries like the ones we feature on 4ormypeople, which we started in March 2018. We thought with our website, we could not only capitalize on our knowledge in the sports, music and entertainment industries whilst delivering content our way and making sure our personalities shine throughout but promote our friends and people who we’ve met along the ways brands/interests while creating a tool that allows us to reach a vast number of communities. Since creating the site, we’ve been able to write/talk our stuff, feature our friends and people who’ve been there and done that in various arenas and reach people from all over the United States and multiple countries. It’s been rewarding.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Yes and no. I think we’ve been able to play by our own rules, but there’s always pressure to produce content and as much of it as possible. We give our opinions and allow our writers to formulate their own, which can come with backlash, but we don’t necessarily see that as a concern. Everyone’s entitled to their own. What we also want to do is create original content, which isn’t always easy when you’re not fully staffed and focused on growing the brand in various ways. We’re not at the stage where we’re profiting much, so our contributors are volunteering out of the kindness of their hearts and because they believe in the vision and platform. It can be tough at times, but we’re thankful for the support and are constantly growing. A lot of our friends and writers we’ve reached out to have really helped further the process.
Please tell us more about your work, what you are currently focused on and most proud of.
We deliver original content in sports, music, lifestyle, pop culture, etc. We interview entrepreneurs in various industries, including athletes, artists, musicians etc. Highlight local movers and shakers and things going on in and akin to the Dallas/Fort Worth area. We have podcasts, one being Luv 4MP, where we talk about a host of things that pertain to us and are going on in the world and with our guests. And we work with musicians, helping them with their projects and brand, one being Timothy Dakoulas, a guy who we went to high school with us who’s talented as hell. Cannot wait until people hear his debut project.
I think what separates us is our content comes from people who live, breathe and love the things we talk about. Being black people, first and foremost, who are former athletes and love music, comedic writing and sharing our opinions, we knew we always wanted our careers to formulate around those things and things inherent to our culture and the many places in which we grew up. This gave us an opportunity to do that and use lifelong connections to eventually compete with the Complex’s of the world.
We eventually want to be as hands-on in the community as possible. That means back-to-school drives, financial literacy courses, events promoting different musicians/artists in the area, resume building seminars. Whatever we can do to give people and kids who lack resources the same opportunities we were afforded.
Is there a characteristic or quality that you feel is essential to success?
Honesty, freedom, and individuality. We want people to not only use our platform as a tool to express their views and find comfort in their triumphs and tribulations but also make sure we’re delivering honest and informative news in which you can feel the writers’ perspectives and understand the meaning behind it.
We think being as detail-oriented as possible is what’s going to help us in the long run. From building/designing the site to editing the writing and filming/recording podcasts, you have to be on your Ps and Qs and can’t afford to get lazy in the process. Like Joel Embiid said, “you have to trust the process,” you have to love it and find comfort in the uncomfortable. Being detail oriented isn’t easy, but it’s integral to what we do.
- Address: 704 Lake Carolyn Pkwy Irving, Texas 75039
- Website: 4ormypeople.com
- Phone: 817-705-9023
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/4ormypeople/
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Robert Halliman, Hysom Zarroug