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Meet Roswell Dean of First Come First Served in Oak Cliff

Today we’d like to introduce you to Roswell Dean.

Roswell, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always loved shoes and considered myself a sneakerhead. As a child, I grew up in Houston without a lot of money. When the popular Jordans came out, I could never afford them. This was the case until I became an adult. For college, I moved out to the Dallas area. While I was in school, I began to participate and go to different sneaker shows.

Over time, I began to realize that despite having opportunities to sell their shoes, sneakerheads didn’t have a platform to share their sneaker experience. Also, I noticed that as big as this scene was in the metroplex it still wasn’t getting the notoriety that it deserved. This issues and concerns were what prompted me to start my company!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey that I have been on has been an interesting one. I think the reason why is because it’s a niche that hasn’t ever been tapped into before in the DFW area. Many big companies in the DFW area don’t see the relevance of this particular demographic. Also, I think that because we’re in our infancy that a lot of people do not know about us and our brand. The challenge then becomes how do we build awareness of the brand while remaining cost-effective.

First Come First Served – what should we know? What do you guys do best? What sets you apart from the competition?
The company that I have started is called First Come First Served. We are a sneaker platform that promotes conversation, community, and culture for the DFW area.

We are currently known for our Instagram page @fcfs214. In addition to this, we are known for our quarterly sneaker panel discussions where we talk about sneaker culture live with an audience.

What I’m most proud of and what I think really sets us apart is that we provide a space for sneakerheads to be themselves. We also give them a platform to know not only what’s going on in sneaker culture globally but also what’s going on in their backyard.

What moment in your career do you look back most fondly on?
The proudest moment of the brand so far has been the discussions we have had on our Instagram Page. Every Thursday, we do a segment called “Thursday Thoughts.” On this segment we talk about current events in sneaker culture and the post is predicated totally on discussion.

We don’t necessarily ask for everyone to have the same opinion but do ask you to provide a reason why we feel that way. I love it because a lot of people in the area will respond and go back and forth on the social media platform.

Contact Info:

  • Phone: 8324201527
  • Email:
  • Instagram: fcfs214

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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