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Meet Sarah McNamee of What Little Wonder in South Dallas

Today we’d like to introduce you to Sarah McNamee.

Sarah, can you briefly walk us through your story – how you started and how you got to where you are today.
Well, I initially launched the company in September of 2017. At the time, I was a single mom and found it very challenging to find items that didn’t “scream baby.” I’ve always enjoyed supporting small shops and found that more niche brands offered what I was looking for but I had to do a lot of digging to find them. That’s how What Little Wonder started – there was really a need for us moms to find gender-neutral items that were both beautiful and functional at prices that weren’t outrageous.

From the very beginning, I’ve been very fortunate to receive a lot of support from our community of moms through social media. To this day, I have moms that were some of our first customers and are now coming back to purchase for their second or third child. It’s been an incredible journey of learning, growing and building relationships with our customers that has laid the foundation to our success thus far.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It most definitely has not been a smooth road. I would say the most challenging obstacle I’ve had to deal with is doing everything solo. For about the first two years of the business, I was a single mom while working a full-time job and juggling the business in the evening. Now that I’m married, my husband and I now have five children, with our youngest being just three months old. There’s definitely a lot of struggles around being a mom, a wife, working full time and still committing time to What Little Wonder. I recently left my 9-5 to wholeheartedly focus on growing the business and it has been one of the best decisions I’ve ever made. However, it doesn’t come without bumps in the road. I currently don’t have any employees, and everything from marketing to product to customer service all falls into my lap, which is certainly no easy feat.

Please tell us about What Little Wonder.
What Little Wonder is a small shop of curated, gender-neutral baby essentials. We offer products that are aesthetically beautiful and functional. Our pieces are a mix of modern and bohemian, in creamy, neutral tones that moms are excited to bring into their home. I think the biggest thing that differentiates us from other shops is the curated aspect of What Little Wonder. Every item has been carefully chosen and integrates well with other pieces we have, making it super easy for moms to shop items they love. Because our items are curated, our product offerings are very specific, meaning we don’t have pages and pages of product to sift through. We’ve also recently introduced our Wonder Boxes, which are curated boxes of items from the shop that have already been put together as well as offering customer curated boxes for those mamas that want something a little special from our shop for their gender reveal.

In addition, I am extremely passionate about shopping small and supporting small businesses. Which is why I’m intentional about the brands we carry – choosing small to mid-sized brands, most of which are also mama owned. This also makes for a fun experience for our customers and allows them to shop fresh finds, as these brands are most likely not carried by larger baby shops.

Do you look back particularly fondly on any memories from childhood?
My absolute favorite memory growing up is me being a sidekick to my mom lol! I loved to go shopping and run errands with her; it didn’t matter what we did – I just loved being on the go and spending time with my mom, who is now my best friend.

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