Today we’d like to introduce you to Shevon Williams.
Thanks for sharing your story with us Shevon. So, let’s start at the beginning and we can move on from there.
After graduating from Bentley University with my B.S. & MBA in Marketing, I landed my first marketing agency position as an Assistant Account Executive on the Bank of America account. However, as a former college basketball player, I knew I wanted to merge my passion for sports and marketing and pursued an opportunity at the PUMA Corporate office in retail marketing. Through this role, I gained experience in managing priorities for corporate stakeholders and field employees who served as a direct line to our customers.
In December of 2010, my husband received a career opportunity that relocated us to Chicago. While in Chicago, I shifted back to the agency side and my career excelled as I helped drive growth for Fortune 500 brands like State Farm, United Airlines, Frito-Lay, and Nestle. I was extremely drawn to the energy, strategy, and creativity that comes with working in an agency environment.
In 2014, I gave birth to a beautiful daughter and quickly learned how to balance the demands of being a working mom. While my husband and I loved the culture the city offered, we recognized the importance of having family nearby to offer support as we continued to advance our careers. After nearly ten years in Chicago, I accepted a Vice President role at a Dallas-based agency, and we left the city life for a more suburban lifestyle. With the pandemic directly impacting my most recent corporate marketing position, I decided to leverage my 13 years of integrated marketing experience to start my own marketing consultancy.
The past five months have been personally rewarding as I continue to network with savvy small business owners and help them implement marketing strategies to drive business growth. Outside of marketing, I have a passion for travel that stems from my childhood growing up in Germany as an ARMY child.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I feel incredibly blessed for the opportunity to pursue my passion for marketing and work closely with company founders and business owners to craft thoughtful marketing strategies that drive direct company growth. For me, persistence is key. Every day presents new challenges to overcome, but I remain focused on my purpose and turn these challenges into opportunities to continue learning and growing as an entrepreneur.
Alright – so let’s talk business. Tell us about S&W Marketing – what should we know?
I work with time-pressed, savvy small business owners looking to efficiently scale their business by providing customized, integrated marketing solutions to address business challenges.
What sets me apart from others is my personal 1:1 approach, extensive industry knowledge, and my obsession to provide thoughtful strategies that are proven to deliver client success. My most proud moments are seeing my clients’ excitement and pure joy when they see positive results from the marketing strategies that have been implemented. I feel incredibly honored to serve as a strategic partner for my clients.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband and parents have been incredibly supportive of my entrepreneurial journey thus far! The challenges of starting a business are now compounded by the trying times our country currently faces–and as a result, we’ve all had to be more flexible with balancing our careers and family/childcare responsibilities. I cannot thank them enough for their unwavering support as I continue to build my company.
- Website: swmarketingsolution.com
- Phone: 781-789-7022
- Email: firstname.lastname@example.org
- Instagram: s_w_marketing_
- Facebook: @swmarketingsolution
- Twitter: @swmarketing4