Today we’d like to introduce you to Kellie Sirna and Stacy Elliston.
Kelly and Stacy, please share your story with us. How did you get to where you are today?
Stacy and I were introduced and started the firm in July of 2011, mid-recession with one designer (the one who had introduced us). We worked on small projects, quite a few select service projects, in which we had never been involved before. In January 2012, we were awarded a project in Haiti that would later become the “symbol of the rebuild for the country.” We were featured in several publications, including the cover of Hotel Business Design, and won several international design awards. This small Best Western project quickly put us on the map.
Today we work on a variety of projects from Thompson Hotels to custom select service hotel projects, multi-family, and celebrity chef restaurants. We are now a team of just over 30 with a branding company and curation and stylist component as well.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
For Stacy and I not knowing each other that well when we started and being extreme opposites, it has gone very well! The struggle is really finding that creative talent and the constant growing pains the firm has had over the last six years.
So let’s switch gears a bit and go into the Studio 11 Design story. Tell us more about the business.
Studio 11 Design is a Dallas-based, full-service interior design firm providing innovative and effective solutions for the hospitality and leisure markets. From property touch-ups to full-scale renovations and new construction, four in-house teams support the designers to bring a client’s vision to life through branding, art, and more. The brand identity component, Brand Society, helps clients discover an authentic, compelling, and consistent story through the development of graphics packages, wayfinding, signage, and other collateral. Additionally, Lou Verne by Studio 11 Design adds the finishing touches to space, from accessorizing and styling to creating and installing full-scale art features.
Founded in 2011 by principals Stacy Elliston and Kellie Sirna, the studio has worked with a number of prominent hotel and restaurant brand and management clientele, including Marriott/Starwood, Hilton, Fairmont, Kimpton, IHG, Omni, Thompson, and more on projects located both domestically and abroad. The firm is also award-winning: Studio 11 Design has received a number of prestigious accolades, including being named Top Interior Design Firm by NEWH Dallas consecutively since 2014, 2013 Gold Key Awards finalists, honors from Hospitality Design magazine as Wave of the Future recipients, and winner of a CODA Award for the studio’s work on interiors and art for Sheraton Austin at the Capitol.
What’s your favorite memory from childhood?
My favorite childhood memory was driving across the country in an RV with the family. We stayed all over the place and spent a few nights sleeping by the beach. It was a blast. – Kellie
We spent a TON of time at the lake on the (mostly warm) weekends when I a kid and I loved being outside, on a boat, jet skiing – you name it. Not as huge of a fan of the camping part now but I loved it back then. I would also spend my entire summers with my Grandparents in California – literally leave 2 days after school was out in May and return about a week before it was back in session in August. Now that they have both passed on, I’m eternally grateful for that time together. – Stacy
- Address: 5646 Milton St. No. 340
- Website: studio11design.com
- Phone: 2142061131
- Email: email@example.com
Analog stage – Tim Williams
The BackYard at Sheraton Austin – Jen Baker
Hutton suite – Tim Williams