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Meet Terri Hoover of Artistik Edge Hair Studio in Lake Highlands

Today we’d like to introduce you to Terri Hoover.

Terri, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Upon graduating cosmetology school, I was recruited to work for a product company! Of course, I thought that meant being a stage artist but alas it meant cold calling salons to sell hairspray and shampoo. I was terrible! But while in a little 1200 sq. ft. hair salon on the Richardson/Dallas border I hit it off with the owner and within a month I owned it. My family was not very happy since I had never kept a job over 6 months. Almost 30 years later and 3 moves, I can officially say I love what I do and it rarely feels like work.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Struggles are just a part of owning a business. I just have to remember that this too shall pass! Some don’t really pass at all they only make you stronger. In 2005, my oldest son Jake was killed in a car accident. I really struggled for a couple of years. But I had an incredible crew at that time, especially my core people. They stepped up and ran the business like they owned it.

In 2012, we have a walk out. We lost almost $400,000 a year in gross. It set us back for a minute and again the core pulled together and we rose from the ashes. What’s the old saying, what doesn’t kill you makes you stronger?

So, as you know, we’re impressed with Artistik Edge Hair Studio – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a hair salon of a different color. I love that we work like a team, a real team one that is winning. We help one another blow-dry, shampoo and apply color. It gives the guest opportunities to know more of the staff. The guests are the reason we open our doors every day, if not for them there would be no need for us. We teach that from day one and I think the guest know that.

We teach and mentor a pathway to success for the staff. Each employee has benchmarks that they strive to meet and when they meet them consistently they are rewarded for that. We do an incredible amount of training. Our consistent focus on continued education sets us apart.

So, what’s next? Any big plans?
At the end of 2015, we moved into 3000 sq. foot of awesomeness! It has been a dream of the Lake Highlands community for almost 10 years to have a community gathering place with urban living, shopping and eateries. So, on a wish and a prayer we took the crazy step of moving under an apartment house in the middle of a huge field. The Shops at the Lake Highlands Town Center are about to open and we are excited to be here heading the charge!

I am the self-proclaimed mayor of the Town Center and have been christened by the developer, so we plan to be a large part of the success here. We plan to hire more and to be open more hours by the end of 2017.


  • Haircuts starting at $41
  • Single Process Color starting at $52
  • Balayage starts at $120
  • Hilights starting at $90

Contact Info:

  • Address: 7077 Watercrest Pkwy Ste 100
  • Website:
  • Phone: 214 349 3888
  • Email:
  • Instagram: artistikedge
  • Facebook: Artistik Edge hair studio
  • Twitter: theartistikedge
  • Yelp: Artistik Edge hair studio

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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