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Meet Thais Peacher of Thaïs Ann in San Antonio

Today we’d like to introduce you to Thais Peacher.

Thais, please share your story with us. How did you get to where you are today?
I’ve always had an entrepreneurial spirit. I believe I get that from my parents. I studied business in school and I love fashion. After leaving a corporate retail position and not quite fitting into any other typical 9-5 jobs, I decided it was time to go into business for myself. Creating an online women’s accessory boutique seemed like the best option at the time and now almost four years later I’m so glad I did! With the continued support of my husband and family, I am able to do something that I truly love.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As any business owner will tell you, it is never a smooth road. Starting a business is a lot of work! You are fighting to simply break into the market, find your niche, and find your customer base. For me, the beginning was the toughest. I wasn’t finding the right places to sell my merchandise and I didn’t know where to look or how to best market my products. So even though it was a big investment for me in the beginning, I decided to hire someone to help with marketing. I hired them for a period of three months and not only did they help with marketing, but they taught me what it would take to do it for myself, which was key. They also helped me find the right markets for my products. As much as you may try, you can’t do it all alone. It is imperative to use the expertise of those around you, for help in areas where you are lacking.

Please tell us about Thaïs Ann.
Thaïs Ann specializes in unique, quality, and affordable fashion jewelry curated from designers around the world. I personally select each piece of jewelry and focus on excellent customer service. Ultimately I want customers to love their purchase. And if I don’t have what they are looking for, I have no problem letting them know where they can find it. At the end of the day it isn’t just about making the sale, but building a relationship!

Do you look back particularly fondly on any memories from childhood?
My parents are originally from Mexico and so every summer or school vacation, my parents, two sisters, and I would get in the car and make the 18-hour drive to Mexico to stay with my grandparents. There was something amazing about being in a different country, speaking a different language, and immersed in a different culture either at the beach or in the city and enjoying time with family.

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