Today we’d like to introduce you to Trey Hernandez.
Thanks for sharing your story with us Trey. So, let’s start at the beginning and we can move on from there.
I’m a Dallas born and raised, I’m part of a mixed family–my mom eating sauerkraut and liverwurst and my dad fajitas, nachos, and fresh tortillas. Oldest of three, I ventured out on my own at Abilene Christian University, studying Digital Entertainment with aspirations to animate with Disney and PIXAR. I have friends that have gone that route and thought that was my dream job since being the video game junky I was in middle school. When I went to college, I learned the script, animation, character development, screenwriting all the aspects of imaginative storytelling. While I loved the storytelling aspect, I learned that the task of animating a frame-by-frame picture was not my specific cup of tea and transitioned to studying more of the camerawork and business operations side.
After my junior year in 2016-17, I was honored to intern at Buckner International, non-profit family support, adoption agency, and shoe drive organization telling stories of family and individuals who were struggling and found support and hope. The slogan for Buckner is “Hope Shines Here,” and it was humbling to be a part of something with an even greater sense of purpose and help share hope stories both locally and internationally through video.
After the internship ended, I was asked by my Buckner family if I’d be local. They offered me a contracting gig and I decided to move back home and work part-time for Buckner. Then through a referral, I got another contracting video marketing gig at On The Mark Strategies, then created marketing resources for my parents’ real estate business and eventually was a full-time contractor.
I had some sketches of a logo design that I drew during the Buckner internship–just something I sketched while waiting on a video to export–. As I started getting additional contracts, I decided to launch a company that October 2nd of ’17 under “Trey Hernandez Media” focused around strengthening video marketing for local businesses.
The next year, I started hiring contractors for video gigs, became a marketing vendor for Keller Williams Dallas Metro North’s coaching team, started a YouTube series highlighting different business owners focused on empowerment, and sponsored a networking group called The Business Casuals (which still meets today and is run by two amazing people, Dean and Melanie, they are hoot lol). Then in July of 2019, a good friend of mine, Jenny James, had an extra office in her music studio in Old Town Lewisville called Legacy Music Studio. At the time, it was an educational facility for their contract music teachers and they were to looking to expand. We brainstormed a bit, played around with some recording some sound/video tracks with the teacher family there, and to make the short story even shorter, ended up expanding Legacy Music Studio (LMS) to offer a studio recording space for both music/music videos and commercial video/photoshoots. In partnership with LMS, Charles Tobias Recording, and THM, Now, we have a fun space to further provide services for our team family and local musicians.
Since then, we’ve built stronger relationships with the Main and Mill (Old Town Lewisville) business association, and the THM team has expanded with Michael, an in-house part-time editor. And in this season, we have been repositioning even further to be invested in our local community while teaming up with LMS. We’ve been blessed to do some outreach and partner with non-profits to support our local community. While there are challenges and setbacks, we are grateful for our local community for banding together with the “Support Local #OldTownLewisville” tagline. We are optimistic that if we can plan and prepare, our community will bounce back even stronger than before.
Has it been a smooth road?
To say that there have been challenges would be an understatement. I think the hardest year of my life was 2017. I was struggling to find purpose at the start of that year. I lost my sense of who I was, so to steward what I would consider God-divine stories of hope at Buckner was not only sharing uplifting stories of encouragement with others but was an encouragement to my spirit as well. When the time came after the internship, the thought of leaving my education to start a business was also a considerable challenge. I was 19 at the time and struggled to believe I had the age experience to walk in confidence. But to find purpose in something greater than a college-path sooner than expected and to showcase hope stories of families, and eventually, small businesses became a fulfillment of that sense of purpose. While leaving behind original goals and my educational family in Abilene wasn’t easy, my mission here became something too meaningful to wait out. It was through some blind trust in my maker and a lot of support through my parents and mentors that I was able to find a new norm of empowerment for others in that season with the skillsets I had been stewarding. Giving others a platform to share their message and their heart became an easier ‘yes’ the more I was privileged to do so.
Now, to say that I have an office, a studio space, a part-time employee, and other local businesses I consider to be an extended family is a dream. I’ve learned that trusting that sense of purpose and not putting limits on qualifications or age experience has been important to keep momentum and stay grounded on helping others.
Please tell us about your business.
Trey Hernandez Media is a social media brand awareness agency focused on storytelling through digital video marketing. We use our background in cinema and entertainment with a business bent to keep businesses’ audiences engaged and develop brand loyalty. Our heart is to steward the voice of our business partners well and make sure the heart of their message is accurately and inspirationally portrayed in their team, brand, and services. Creating a community between businesses and individuals is our focus and we pride ourselves on being innovative and stewarding the aspirations of other business owners well.
Let’s touch on your thoughts about our city – what do you like the most and least?
Dallas can be such a community-oriented city. Imagine walking to your favorite food truck when the owner passes you on the street, picks you in his truck bed to drive you to their new location around four blocks over, waits for you to grab your order, and hauls you back to your townhome just because he thinks your a cool dude and all of you are friends. I love that my city builds relationships and takes care of one another. I’ve lived in 6 different houses here in 22 years and every community has really come together and looked out for its’ neighbors.
I would say the part like the least would be the lack of community sometimes there is with a business-oriented mindset. Dallas is great at working hard, but work also needs life and community, and times on the DART, or walking between buildings and whatnot, we ironically lose our connectedness and relationship despite being so close to one another. It does make a smile or a laugh stand out in a crowd and I wish our community would be more engaging in the business-focused areas.
- $90/hr for videography services
- $40/hr for editing services
- Address: 190 W Main Street Suite 101
Lewisville, TX 75057
- Website: TreyHernandezMedia.com
- Phone: 972-342-4398
- Email: email@example.com
- Instagram: https://www.instagram.com/TreyHernandezMedia/
- Facebook: https://www.facebook.com/TreyHernandezMedia/
- Other: https://www.youtube.com/channel/UCRhjROD12O62o7dzS8EUkig
Jen Sulak, Trey Hernandez