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Meet Jen Cooper of Vintage Tex in Grapevine

Today we’d like to introduce you to Jen Cooper.

Jen, can you briefly walk us through your story – how you started and how you got to where you are today.
I started out as a lawyer with a passion for vintage home décor. After many years of collecting, I found myself with an entire home full of unique, textured, colorful, shapely objects. But, I couldn’t say the same for my personal style. I spent hours clothes shopping with my best friend. I wanted clothing with the same personality as my home decorations, but seemed like all my options in the “regular” stores were either very basic, very bad quality, or very expensive. So, I opened Vintage Tex.

Has it been a smooth road?
When we opened, I had zero experience in retail. I didn’t know how to arrange the merchandise in an attractive way, and I didn’t understand the importance of a great location. It also took me a couple of years to figure out where to get great vintage merchandise – a problem that conventional stores don’t have.

But over time, and with the help of my team, we figured it out. We moved – twice – and we are now on Historic Main Street in downtown Grapevine, a better location that I could have imagined when we opened. And, we just completed a remodel, so the look of the store finally matches the quality of our merchandise.

So, as you know, we’re impressed with Vintage Tex – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a true vintage clothing store. We carry items from the 1970s or earlier. There are not many vintage clothing stores in our area, so a lot of people assume that we’re using the word “vintage” as a euphemism for “thrift.” I’m very proud of the quality of our merchandise. We’re extremely picky about choosing true vintage items that are also on trend for a modern wardrobe AND in great condition.

Let’s touch on your thoughts about our city – what do you like the most and least?
Grapevine is amazing. It’s just a short distance from the hustle and bustle of downtown Dallas, but it has such a quaint, historic, small town feel. There are so many great little mom and pop shops. And the two major festivals every year – Main Street Fest in May and Grapefest in September – are both huge with so many things to do.

Contact Info:

  • Address: 603 S Main St, Suite 300
    Grapevine, TX 76051
  • Website:
  • Phone: 817-946-6455
  • Email:

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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