Today we’d like to introduce you to Yetunde Sarumi.
Yetunde, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My passion for creating womenswear apparel was inspired by the traditional attire my mother would make me and my sister when I was a child, made from Nigerian Aso-Ofi fabric, which I would proudly flaunt. I eventually learned how to hand sew when I was eight years old. I made one garment, an underskirt, and that was it.
Twenty-one years later, I became a fashion student to learn and develop the techniques in design and sewing which led to the establishment of my own brand. My mission for my brand is to create garments for women that are enjoyable, flattering, modern and reminiscent of West African fashion.
Yetunde Collection was born in 2015 in my mother’s basement, in Baltimore, MD. I start with only three designs in my first collection, and everyone loved that. With all the support I received and the help of family and friends, Yetunde Collection has sold over 80 different designs since then.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not… There has been ups and downs. And different struggles each season. There were times we’ve struggled to get customer or sales.
We’ve struggled with fittings of the garments, sizing, and design functionality. We just had to work through each struggle as they arrive and tackle them head-on.
Please tell us about Yetunde Collection.
Yetunde Collection is a contemporary women/kidswear brand that provides garments that make people feel great when they wear it.
We are passionate about making our customers feel confident, gorgeous, and empowered. We work towards this mission by focusing on clothing that represents these values.
We believe that West African fashion is exceptional, this guides us towards each piece of fabric and each pattern we choose for our selection.
We offer African inspired women’s clothing, including dresses, jumpsuits, skirts, jackets, and pants.
What are we known for?
Each item in our collection is well made and fits wonderfully. Our customers also loves our customer service and ability to ship items at a faster rate. We hate to keep our customers waiting. 🙂
Do you look back particularly fondly on any memories from childhood?
My favorite memory would be following my mother to her sewing class and watching her learn how to sew and put garments together.
- Website: www.shopyetunde.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/shopyetunde/
- Facebook: https://www.facebook.com/shopYETUNDE/
- Twitter: https://twitter.com/shopyetunde
Lavishly Lux Studio, Akem Photography, Jen Eun Photography, and Isha Gaines Photography