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Meet William Bichara in Frisco

Today we’d like to introduce you to William Bichara.

William, can you briefly walk us through your story – how you started and how you got to where you are today.
I’d like to think that my story as a photographer is still being written, but thinking about how it started, I have to go all the way back to my childhood. Growing up in a war-torn part of the world, I was absorbed into the harsh realities of everyday life, and haunted by images of the people and places touched by warfare. Coupled with my passion for photography from a very young age, these conditions have shaped my vision and style throughout my career path and made me consistently seeking to photograph the real and the raw. With a mind constantly swarming with deeply moving pictures, I found in photography the perfect medium to express my thoughts the way I experience them – mostly unrefined and evocative images. My business focus is on portraiture, editorial and wedding photography, but generally, any place I can tell a story through my images, be it a wedding, a lifestyle editorial or personal travels is a happy medium for me.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I think every field of art has its own set of challenges. For a photographer like me – recognized, but aspiring to reach more heights in exposure and more commanding subjects to photograph – I can’t think of a bigger challenge than gatekeepers that stand in the way of my ability to reach and photograph renowned and legendary figures – a primary goal of mine as a photographer. Often, have I had the chance to get there, only to be faced by obstacles put up, not by my target subjects, but by those appointed to manage their time and ports of access. One more challenge I can think of in the current age of easy access to many tools of technology is that more people are easily misled into discounting the creative role of the artist. They tend to put too much faith in the tools of technology to fill the creative gap, often to their own detriment. This puts an added obligation on the professional artists among us to keep emphasizing and demonstrating that advanced software, smart devices, and cutting-edge cameras, while great tools to perfect the creative outcome, cannot replace the talent behind it.

Please tell us more about your work, what you are currently focused on and most proud of.
As I pointed out earlier, I tell stories and seek to capture the essence of people, places, and events in their most natural raw state through pictures. The images I tend to create are meant to evoke feelings in the viewer and tell stories of the people and places at the center of those images. My portrait of an artist or a designer is more than just a posing figure with their artwork as a backdrop. It’s an illustration of the real person behind the subject – the mother, the son, the traveler, the cook, the nature lover, the restless mind – or whatever shapes them and drives their inspiration.

My wedding images are more than glamorous pictures of beautifully dressed people in a meticulously designed setting. It’s the emotional moments I capture of the bride’s journey throughout her wedding day, the look in the groom’s eyes at the first glance of his bride-to-be walking down the aisle, the happy father’s tears and the funny and crazy moments of the wedding celebrations among friends and loved ones.

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