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Meet Tavoya Drain of Audacious Online Boutique in Mckinney

Today we’d like to introduce you to Tavoya Drain.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I moved to the DFW area from my hometown, Longview, Tx in February of 2011 to further my career in law enforcement and return to school. At the time, I was a mother of two girls and my priority was to provide for them which left little time for school or any other interests I may have had. I was satisfied with my career, taking classes here and there and slowly making progress towards a degree until I had another daughter in August of 2013. During my maternity leave, I knew that I would struggle leaving my newborn to return to work. I immediately started searching for “work from home” jobs and was surprised by the number of legitimate responses. Selling jewelry immediately grabbed my attention because the startup investment was low, and I loved to accessorize! Needless to say, I launched my first jewelry boutique through “Kitsylane” and named it Audacious. I quit my job in November of 2013 and earned income from working at home on my business and other small gigs to cover my expenses. After my youngest daughter turned 1, I returned to work in law enforcement but continued to sell jewelry. During the Spring of 2015, I unexpectedly came across another opportunity to be creative in selling jewelry and found it comforting that it offered a lifetime guarantee on all its products! I was also inspired by the support from a close-knit community of empowering and ambitious women, leading to the launch of my present boutique selling, Chloe and Isabel.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
While my journey has not been easy, I think it has been tolerable. My main struggles were maintaining adequate health insurance for my family and the lack of time/money to spend with my kids outside of the home. Whether trying to have a fun day out or encouraging them to participate in any extracurricular activities, the opportunity and funds were at a minimum or nonexistent. With prayer and determination, I worked additional “work from home” jobs to make sure I had enough to cover our basic expenses in the months my jewelry sales were low. Although I was a single parent household, my family and kids’ dad/ family were still present financially. As a proactive individual, that money was put aside for any emergency medical expense that may have occurred.

Alright – so let’s talk business. Tell us about Audacious Online Boutique – what should we know?
Audacious Online Boutique is an e-commerce jewelry business that represents the Chloe and Isabel brand. We bring the jewelry to life through social media, vendor and popup events within our community. We offer opportunities for our customers to earn free jewelry credit by allowing them to host, alongside us, an online or in person pop-up exclusively for their invitees! In addition, we encourage customers to join our “passport” rewards program to receive 15% reward credit for every dollar spent, free shipping on $100+ orders and access to exclusive perks! It’s free to join.

More about our Jewelry.
All jewelry is exclusively hand-designed, it is hypoallergenic, nickel free, lead safe and is backed by a lifetime guarantee! The design team sets the bar high in crafting the most gorgeous pieces with high quality while also maintaining low prices. Chloe and Isabel jewelry designs are inspired by travel destinations around the world further increasing uniqueness and appreciation.

More about the Brand.
The brand was inspired by a concept called The Friendship Philosophy- an idea that two friends, Chloe and Isabel, are united by their passion for style and self-expression. “Chloe” represents the fearless fashionista who is always searching for the latest trends while “Isabel” appreciates essentially, timeless beautifully-crafted pieces. Together, they’re style forms a destination for all women!

We are creative in the ways we interact with our customers and strive to empower every individual to be confident within themselves. Shop with us and…

“Have the AUDACITY to be UNIQUE”

Candi-Audacious

 Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
When I launched my boutique with Chloe and Isabel, I immediately became a part of a team within my region. Therefore, I’ve consistently had support from a team leader who personally checked in and gave helpful tips on how I could run my business more efficiently. In addition, we possessed a sales development manager who was responsible for the success of our region, including everything from coaching new business owners, working with regional leaders, and tracking our team goals. At the end of every email sent by our sales manager read, “Alone we can do so little, together we can do so much” (Helen Keller). Throughout my journey of selling Chloe and Isabel, support was never-ending and invaluable to my success.

Pricing:

  • Bracelets $30.00-$150.00
  • Earrings $20.00-$100.00
  • Necklaces $30.00-$300.00
  • Rings $20.00-$90.00
  • Sales, promotions, etc $10.00-$150.00

Contact Info:

Image Credit:
Photos of me: Facebook-AllieMariephotography

Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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