Today we’d like to introduce you to David Fisher.
David, please share your story with us. How did you get to where you are today?
I started Dijon Marketing in 2017 as a way to help nonprofit organizations amplify their message and encourage volunteerism and donors. I have been making websites and doing graphic design just about my whole life. Professionally, I was running Search Marketing for a very large international company, but something was missing.
I was seeking a connection to people, messages of goodwill, and random acts of kindness. After volunteering at a number of different amazing charities around Dallas, I thought maybe there was more I could be doing to help them, especially online. Dijon Marketing was born and several years later, we’ve established great connections with clients and have helped raise awareness for their causes and events.
At Dijon Marketing, we connect good people to people doing good.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’ve been fortunate to be able to pursue Dijon Marketing as a side venture while still employed full time. That has allowed for a few luxuries. For one, we can be selective with our clients. We focus especially on organizations helping those experiencing homelessness and food insecurity. We are also able to adjust our pricing per client so that smaller or newer charities that might otherwise have no options, can afford a low-cost but effective advertising strategy.
Dijon Marketing – what should we know? What do you guys do best? What sets you apart from the competition?
We run the gamut of digital marketing services. Some of the skills we put to good use are:
– Website design and hosting
– Organic (SEO) and paid search campaigns
– Facebook and Instagram advertising
– Online and print graphic design
– Analytics tracking and automated reporting
We specialize in advertising for nonprofits, especially around some generous grant programs that are available to register 501(c)(3) charities.
I find the daily list of search terms on Google that lead users to our clients heartwarming. There are a lot of good people out there willing to donate both money and time to causes in their hometowns. All we do is make that connection.
What moment in your career do you look back most fondly on?
Some of my proudest moments have come not from advertising campaign successes, but from being able to connect one client to another. They are always willing to lend a hand to each other and work together to mutually benefit their causes.
A food bank had an excess of food donations they couldn’t get rid of quickly enough. We connected them to a local food pantry in need of groceries to alleviate insecurities in their community.
A homeless advocacy charity was opening a young adult shelter for the first time. We connected them to a high school housing and mentorship program that helped them navigate and avoid some red tape through sharing experiences.
A church could not use a bundle hand-knitted blankets donated to their shawl ministry. We connected them to a homeless outreach program in the middle of winter where they were able to distribute them directly to people cold on the streets that week.
Working with several different charities around town has allowed us to connect them to each other and to a wider audience in the DFW metroplex. This gives them the volunteers and resources to continue to improve the lives of those most in need right here in our community. That has been truly humbling and my proudest moments at Dijon Marketing.
Contact Info:
- Website: https://www.dijonmarketing.com
- Phone: 214-810-2664
- Email: david.fisher@dijonmarketing.com
- Instagram: https://www.instagram.com/dijonmarketing/
- Facebook: https://www.facebook.com/dijonmarketing/
Image Credit:
Jesse Patterson
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