Today we’d like to introduce you to Amy Hall.
Amy, can you briefly walk us through your story – how you started and how you got to where you are today.
My journey into agency ownership began with my passion for art. After receiving a degree in Fine Arts from Coastal Carolina University in 2000, I combined my ability to produce a creative medium with my unique perspective to develop a career in advertising, marketing, and leadership for more than 18 years.
Before I joined The Barber Shop Marketing (TBS), I gained experience managing various roles for national and regional brands alike. I began my career as a Brand Specialist for Audi and later served as VP of Operations for Driversselect for more than six years. With proven marketing success in growth strategies, executing defined objectives, and leveraging existing opportunities for exceptional growth — my career also led me to a position with CBS Radio’s Business Development arm. Before ultimately landing at TBS, I cost-effectively developed multifaceted, national campaigns for AllOver Media.
In 2016, I acquired The Barber Shop Marketing and subsequently increased the company’s revenue during my first year of ownership. As president, I manage the agency and client development, as well as lead the creation of new client growth strategies and execute defined objectives for exceptional growth. I have since been recognized as an Agency Principal of the year in 2018, the prestigious award voted by other agency professionals in DFW, for the Annual Alliance of Women in Media Awards.
Has it been a smooth road?
No, not at all! I am an improver by nature. When I acquired the agency, I really wanted to improve processes and systems, to prepare us for growth. It was also very important for me to start building a really strong digital offering for us. Change is always hard on a team, but so important for the future growth of the company. I had to be very measured with how much change the team could absorb at once. We are also in a very volatile industry that never sits still. It is always important to focus equally on new business and keeping existing clients happy. We had a very large, long-standing client go through acquisition a couple of years ago. We thought we had dodged a bullet and would be able to continue as their AOR. One board meeting later, marketing was pulled internally. It can be really difficult on a team when you do really good work and lose out on a business decision. It made us look hard at ourselves and our clients and try to evolve and be smarter about our business mix.
We’d love to hear more about your business.
The Barber Shop Marketing is a premier advertising think tank consisting of award-winning designers, plugged-in technical geniuses, social media masters, commercial production powerhouses, and web development gurus based in Dallas. The full-service marketing and advertising agency, based in Dallas boasts category-leading clients including DFW Airport, City of Richardson, Smith Thompson, Southwest Dealer Group, North Central Ford, Garages of Texas and many more. Their specialization includes advertising, creative, media, digital, social media, public relations and searches optimization.
I am most proud of the work we do. Everyone on our team really cares that what we do will move our clients forward. That is just something that money can’t buy and truly makes us solution-based. It also brings us together cross-departmentally. We collaborate on every client as a team. I firmly believe one person should not have to shoulder the responsibility of any client on their own.
Growth is our wheelhouse. It doesn’t matter if you are a startup or a well-established brand, we love growth and evolution in brands. We love when clients trust us to move the needle and try something new. If our clients are growing, we are growing.
Is our city a good place to do what you do?
I can’t imagine doing business in any other city. I came to Dallas in 2004 and it is home. All the things that brought me here initially still hold today. It is a very business-friendly city. As a top five media market, we have maintained that small-town feel. People still help each other out here and connect. You can have a great career and a great quality of life. The city keeps evolving, getting better, and more diverse.
I would tell someone just starting out to join networking groups in their industry. Also, get involved with your local chamber. You will find that is a great way to connect with the business community. Even in this digital age, nothing can replace those face to face connections.
Contact Info:
- Address: 14135 Midway Road G 150 Addison, TX 75001
- Website: www.thebarbershopmarketing.com
- Phone: 214-717-7177
- Instagram: https://www.instagram.com/barbershopmktg/
- Facebook: https://www.facebook.com/thebarbershopmarketing/
- Twitter: https://twitter.com/BarberShopMktg
- Other: https://www.linkedin.com/company/the-barber-shop-marketing/
Image Credit:
The Barber Shop Marketing
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