Today we’d like to introduce you to Alicia Williams.
Alicia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I began my journey in late 2013 after my dad passed. After he passed I went through a depression and once I defeated my depression I noticed my skin suffered from it. None of my skin products that had chemicals in them worked for my skin. So I went back to the root of what I know best which is BIOLOGY. Biology was my minor in college. So I started to flip through old notes and books I kept. I started doing research and experiments of my own and in my findings and research I found out that skincare is a reflection of your lifestyle (what you eat and put on your skin). I started to create chemical-free skin serums, eat less meat and sugar, more fruits and vegetables that cater to the skin and my skin started to improve. My family and friends noticed it too and so I would create skin regimes for family and friends based on their skin needs. Something finally clicked for me at the end of 2018 and so I was determined to start my skin blog and create more chemical-free skin serums in 2019. I literally stepped out on faith, the support of family and friends, and my biology background to get me where I am now. There’s still room for improvement but I’m ready for the ride this journey will take me on.
Has it been a smooth road?
This journey hasn’t been easy for me because at times I lack self-motivation. I’m an educator by day and skin geek at night and at times I get distracted. I let the fear of failure get in my way because I have always been in control of my life and thrived off perfection. I sometimes find myself comparing my products, my gifts, my vision, and my talents to others instead of letting my product speak for itself.
Tell us more about the business.
Skin DEEP was created to inform people of all ethnicities of none chemically ways to have healthy skin. Skin DEEP specializes in providing knowledge about nutrition for the skin and proper none chemical products tailored to your skin need. People should know what you whatever you put on your face you should be able to eat. My job with Skin DEEP is to help people understand that you can be beautiful or handsome in your natural skin with proper care.
Skin DEEP’s regimens and skin tips aren’t expensive we cater to the client’s financial budget. You can go and buy the most expensive makeup or pay for the best facials but when you get home the follow up is important as well. Natural serums and skin nutrition will get you results if you stay committed. What sets me apart from others is that I wouldn’t give advice or put something on my client’s skin that I haven’t put on my face first or done the research for and found successful.
How do you think the industry will change over the next decade?
Skin DEEP is going places in the next few years because people are starting to become more aware of their bodies. The natural lifestyle is starting to become the in thing to do now. People are wanting to be in their natural skin but acne is preventing that and this is where Skin DEEP comes in.
Contact Info:
- Phone: 6822182979
- Email: lets.get.skin.deep19@gmail.com
- Instagram: lets.get.skin.deep
Image Credit:
Me
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