Today we’d like to introduce you to Olivia Moretto.
Olivia, can you briefly walk us through your story – how you started and how you got to where you are today.
FAST FACTS
• Founded: 2017
• HQ: Dallas, TX
• Founder: Olivia von Plonski
• Target Audience: Professional Millennials, ages 25 – 35
• Fun Fact: Frisky Britches is the name of my one eyed rescue cat.
Frisky Britches is a subscription that sends you two brand name panties each month and includes a selection of colorful and comfy pairs. Choose your style, size, and wait for it to come to your door!
HOW WE GOT STARTED
I was tired of never giving her underwear the attention it deserved. I rarely went out to buy underwear and when I did, I hated sifting through bins at the mall. Seeing as everything now from toothbrushes to razors to food can come straight to your door, I thought why can’t underwear, too?
OUR MISSION
Make buying underwear a seamless experience. No more emergency runs to the store on laundry day, no more digging through piles of underwear to find something that you like. We want to make sure we have your back (literally) when it comes to feeling your best starting from the moment you put on your britches.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting a small business and entrepreneurship is not for the faint of heart. There are ups and downs and lefts and rights. Some days I am riding high and feeling like a huge success and there are days I feel like a complete failure. It’s learning to manage these emotions and try to separate the emotional side that you’ve invested from the business.
You can’t sit and wait for someone to have the magic answers. It’s trial and error. I am learning as I go. Which can be anxiety-provoking.
And sometimes, the people closest to you have a hard time authentically supporting you. I’ve had to find it within myself to keep pushing forward and be my own motivator.
Please tell us about Frisky Britches.
Frisky Britches is a subscription that sends you two brand name panties each month and includes a selection of colorful and comfy pairs.
We’re changing the way women shop for underwear. We’re committed to leading the charge in creating the ultimate experience for busy, trendy young professionals in underwear shopping. Monthly options include:
• The Kitty: One Thong & One Cheeky
• The Kitten: Two Cheekies
• The Kougar: Two Thongs
What separates us from our competitors is we offer high quality/premium brand underwear for half the price. No more spending $24 a pair on one pair of underwear.
If you had to go back in time and start over, would you have done anything differently?
The biggest thing is learning to prepare myself mentally for all the curveballs, missteps, and changes that happen along the way.
Pricing:
- Subscriptions are $14 per month – 2 underwear per month
- A year subscription you get one month free
- Part Pack – 6 pairs for $40
Contact Info:
- Website: shopfriskybritches.com
- Email: contact@shopfriskybritches.com
- Instagram: @friskybritches
- Facebook: www.facebook.com/FriskyBritches
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