Today we’d like to introduce you to Meaders Ozarow.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a new business starting out, finding a location is the greatest challenge. You need to be located near your customer, but figuring that out can be difficult. Every real estate broker promotes the accessibility and demographic appeal of their property, but it is very hard to make a decision about what is right. We have had numerous locations and 3 have not been great for us. Because real estate is expensive, a poor decision about location means you have to sell a lot of “bread” to make up for the loss. We are now in a great location and have been for 17 years. But it makes it hard to want to add more locations because this kind of mistake is expensive.
Alright – so let’s talk business. Tell us about Empire Baking Co – what should we know?
We believe that product integrity begins with quality ingredients. That’s why Empire Baking Company uses the highest quality ingredients available including King Arthur™ flour, natural sea salt, local pecans, real butter and local preserves. We make our breads, pastries and sandwiches every day by hand, just as you would at home if you had the time to do it.
Time may be the most important ingredient used in making our bread, as it imparts the greatest flavor. That’s why we use minimal yeast and our breads are made from scratch, meaning everything is handmade, hand-shaped and baked fresh everyday. There are no fillers, conditioners, dough enhancers, preservatives, artificial flavors or colors ever used.
This method of making bread takes longer and is very difficult to make however, it is what sets us apart and is what we are committed to making.
We are fortunate that in the last decade, people have become more concerned with the purity of food that they consume, so the market has moved toward the products that we have made since the beginning.
Is there a characteristic or quality that you feel is essential to success?
Empire has stayed continually focused on quality and purity of food. We are making things that are “real” food and we have not deviated from that ideal. In an industry that highlights trends and fads, it is not always what is in vogue However, it is constant and consistent and has integrity. Therefore, the brand represents these qualities and as the trends fade, people return to quality made food.
Contact Info:
- Address: 5450 West Lovers Lane,
Dallas, TX 75209 - Website: www.empirebaking.com
- Phone: 214-350-0007
- Email: info@empirebaking.com
- Instagram: @empirebakingco
- Facebook: @empirebakingco
- Twitter: @empirebakingco
Image Credit:
Kelly Yandell
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