Today we’d like to introduce you to Sarah Ross and Missy Johnson.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
We are two highly active women and moms, and we are always on the lookout for unique athletic apparel. We were tired of always buying the same brands and asked ourselves what else was out there.
We found amazing new brands, but we also received an eye-opening education on the apparel industry. We realized every buying decision we make impacts the future of our planet. By purchasing higher quality clothing made from sustainable processes, the amount of clothing that ends up in landfills decreases.
This knowledge led to the creation of Fitted. We are committed to selling clothes made by socially responsible brands that consider which materials are used and how the garment is made, without compromising on quality or ethics.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When we launched Fitted in 2019, we still had a lot to learn – and we continue learning every day. The world of marketing has changed dramatically since we were last in the workforce thanks to social media. What a brilliant yet confusing road to navigate! Neither of us were very active on any social media platform, so we had to start from scratch. We are so grateful now, however, for this vehicle that allows us to promote Fitted, ethical fashion, and our products.
Fitted – what should we know? What do you do best? What sets you apart from the competition?
Fitted offers ethically-sourced athletic & athleisure apparel that is functional and stylish for active lifestyles. We are your go-to for a new outfit for yoga, tennis, spin, running, weight training, pilates, barre and general activewear. From supportive sports bras to high compression leggings, Fitted has you covered.
We love making customers happy! Technically, we sell athletic clothes, but it is so much more than that. We pride ourselves in helping our customers feel good and find items that fit well, perform well and meet their needs. We love seeing women wearing beautiful, unique and ethically made clothing from our boutique. That makes us smile and reminds us why we chose to start Fitted.
What moment in your career do you look back most fondly on?
We started reading about statistics of textile waste ending up in landfills and also unfair labor standards of workers in the manufacturing process and it was very eye-opening. We quickly realized that the environmental impact of the fashion industry is substantial. Consequently, we chose to focus only on brands that met ethical and socially responsible criteria.
We are not the only ones that value ethical fashion. The most memorable moment of our career was when a new customer, Rachel, exploded with enthusiasm to discover our company. Rachel was ecstatic to find an athleisure apparel company that focused only on ethical fashion. She was our first customer to confirm we were doing the right thing and we have not looked back.
Contact Info:
- Website: www.fittedfw.com
- Phone: 817-203-4854
- Email: fittedfw@gmail.com
- Instagram: @shop.fitted
- Facebook: https://www.facebook.com/shop.fitted/
- Twitter: @shopfitted
Image Credit:
Jennifer Harr
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