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Meet Nathan Arthur of Jameson Grace Marketing in Midlothian

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Today we’d like to introduce you to Nathan Arthur.

Nathan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been an entrepreneur. Even when I was a little kid, I would go door to door selling magazines and candy to raise money for summer camp and things. When I was nine, I started my own lawn business that ran until I was about 15. As an adult, I always knew I wanted my own business but wasn’t exactly sure what type of business to start. I am a nerd at heart, so in 2008 (a couple of years after receiving my bachelor’s degree), I went back to school and received several IT certifications and a Technical Diploma. Over the next few years, I dipped my feet in the water with several small side businesses to find my passion.

During this time, I started my first marketing job at a large marketing company. Even though I had been in some type of sales role my entire life, it was a lot to take in. I learned about all aspects of marketing during my employment there. After some time, another large marketing company approached me, and I decided to interview there and ultimately accepted their offer.

I still knew I wanted my own company and sought advice from several business owners. An overwhelming majority of the wise people I spoke with kept encouraging me to open my own marketing company. The more I discussed it with my wife and prayed about it, the more sense it made. I had quite a lot of marketing and sales experience under my belt at this point. My wife already had many years’ experience in running businesses, marketing, building websites, and a Bachelor’s and Master’s Degree in Business Administration and Marketing. Now that we knew we were going to start a business together, we needed to name it. We not only wanted to build a business to help other businesses, but we also wanted to build a legacy for our family. My wife Jessica thought of naming it after our kid’s middle names, and Jameson Grace Marketing was born.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not always been a smooth road. We started our business from nothing with zero clients. When you are used to a salary plus commission and kick off your business with no clients, you have to work smarter and harder to generate revenue to feed your family. You also have to overcome a lot of the stigma surrounding marketing companies that assume they are scammers or liars, etc.

We set out from the beginning being very straight forward and transparent with our clients. We always try to set the proper expectations upfront so that the client knows what they are getting. On top of that, we work hard to be accessible to maintain good communication with our clients. We never want that big-box feel where the client has to wait on hold for hours or can never get in touch with anyone. I door knocked, made calls, sent emails, and set up as many meetings as possible. We’ve always made sure that our potential clients know we are different and that our clients aren’t just a number to us. We do things different than the big companies.

Alright – so let’s talk business. Tell us about Jameson Grace Marketing – what should we know?
Jameson Grace Marketing is a local, family-owned company that specializes in four main areas. While we can do many things under the marketing umbrella, we focus on Custom Websites, Search Engine Optimization (SEO), Google Ads, and Social Media. Most of our clients are in the DFW area; however, we do have clients in other states, and we can help businesses nationwide.

By removing quotas and selling agendas and simply talking to business owners and uncovering what they actually need, we can put together solutions and priorities to get our clients on a path to marketing success instead of just selling them something they don’t need. We are only successful when our clients are successful. Therefore, maintaining open communication and continually reviewing/adjusting our clients’ marketing strategies is key in moving everyone towards thriving business success.

Is there a characteristic or quality that you feel is essential to success?
Integrity has always been the pillar of our business. Our goal is not to make a quick buck, but to set our clients on a long-term path to success. We look at their entire online presence to determine the next steps. Sometimes that means, even though we would love to start on SEO or Google Ads with the client, our recommendation may be to fix other things first (such as updating their website or getting more positive reviews) so that they aren’t wasting money.

We always strive to be upfront and open with our clients to set realistic goals and expectations within their budget. We then maintain open lines of communication to continue and maximize the return on their marketing investment.

Pricing:

  • Websites: typically start between $2,500 – $3,500 depending on content, features, complexity, etc.
  • Search Engine Optimization: usually starts at $1,000 per month and goes up depending on many factors.
  • Google Ads: ad budgets can vary widely depending on the industry. Our management fee ranges from 20%-30%, depending on the budget. (minimum monthly ad budget is $2,000 per month)
  • Social Media: social media posting starts at $200 per month and goes up from there.
  • Social Media Ads: ad budgets can vary widely depending on several factors. Our management fee is 30% of the ad budget. (minimum monthly ad budget is $1,000 per month)
    The above pricing examples are current as of 2020 and do not include setup fees or applicable taxes.

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