Hi Jenny, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Jenny Morrow, I’m a mom, neonatal nurse, lactation consultant, childbirth educator, yoga instructor and founder of Unique Footprints (an online pregnancy and new mom resource). The idea for Unique Footprints was created in the Labor & Delivery room when I was helping “catch babies” and performing neonatal resuscitation. I realized there was so much more we could do to improve birth outcomes and help mothers have a smooth, positive transition into motherhood. I believe every life is a miracle and just as each newborn’s footprint is unique to them, each pregnancy journey is equally unique. Our holistic approach and evidence-based program supports mothers by teaching skills that last far beyond the birth of their baby. My story: I’m a creative entrepreneur, registered nurse, wellness coach, lover of food and dedicated to helping women be the healthiest version of themselves. I’m a born and raised Texan who loves the feel of a book in my hands, an unshakable optimistic and I’m proud to have created a company devoted to integrating health and wellness into all aspects of motherhood.
Through our pregnancy and new mom programs, we’re able to help women prepare for pregnancy, birth and motherhood on a whole new level. One of the things I’m often asked is “Where did the idea for Unique Footprints originate?” Through everything I had learned in school, I had no idea how time could stop when you witness the death of a loved one and how that compares to watching a new baby take air for the first time. All I know is that both seem to stop time and throw you into the present moment like no other. Holding my grandmother’s hand through the years and when she took her last breath, I promised myself I would leave a legacy full of the love and hope she ingrained in me. I would become a nurse and I wouldn’t stop until I fulfilled my dreams and helped others see their true potential. I knew I would create a nursing practice dedicated to helping integrate health and wellness into all aspects of life, but I didn’t know when and I didn’t know how.
So, I took one day at a time, which turned into years of planning, life-long learning and the will within to never give up. After applying to nursing school four times and two degrees later, I got my dream job as a neonatal nurse and was thrown into deliveries to help with resuscitation and to perform the role of “catching baby.” I learned invaluable skills and felt honored to share a precious glimpse of life with the families I served. I noticed that every family and footprint was truly unique. It’s hard to even describe the miracles I witnessed, such as a new baby taking air for the first time, the laboring mom finishing one of the hardest jobs in her life and the new dad’s tears of joy. I would later work in the areas of newborn nursery, neonatal intensive care, lactation support and as a maternal/neonatal outreach coordinator and perinatal educator at a Baby-Friendly designated hospital teaching childbirth education, baby care and breastfeeding to expectant families. You know I didn’t stop there and I continued to pursue wellness and became certified in lactation, Lamaze and yoga with a specialty in pre/postnatal practices.
I created and launched the first prenatal yoga program for Methodist Health System. Then brought on the UF Team members who are experts in the field of pregnancy and parenting – we created all of the evidence-based education within the program. I worked full-time as a nurse and put every dollar back into the program – I took business classes and tech development courses and build out the whole tech platform and unique footprints websites. It’s secure, HIPPA complaint and uses encryption. I currently have partnered with other Health Systems, OBGYN clinics, birth centers and wellness facilities. (The in-person program launched for Methodist three years ago and the online version launched this year. One month ago, I took the leap of faith to follow my dreams and I just resigned from my hospital nursing job (two weeks ago!) to focus full-time on Unique Footprints). As you can see, the creation of Unique Footprints was fueled by a collection of stories, which encompassed all the people that allowed me the chance to witness the beauty of life. To my grandmother and my precious daughter, who opened my eyes and to every family that I worked with that have shown me the human potential within each one of us… STRENGTH, LOVE & THE WILL WITHIN TO NEVER GIVE UP!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It’s been a fun ride with a ton of learning. To be honest, I’ve loved every second of it – even the challenging and frustrating moments have helped shape me into a better human being.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
We’re Moms, Nurses, Dietitians, Counselors, Lactation Consultants, Infant Sleep Coaches and Prenatal Yoga Therapists on a mission to bring health and happiness to pregnant moms and our little ones. The idea for Unique Footprints was created in the Labor & Delivery room when I was helping “catch babies” and performing neonatal resuscitation. I realized there was so much more we could do to improve birth outcomes by filling the gap expecting families are faced with today, Priced at an affordable $7.99 per month (payable over 12 months) or $79.99 (one-time payment) because I believe maternity support should be within reach for every family. Unique Footprints as a great way to help women relieve their pregnancy discomforts, prepare for birth, improve the health of both the mother and child and have a smooth, positive transition into motherhood, all from the comfort of their own homes.
Unique Footprints is the ultimate online pregnancy program that teaches you everything you need to know for your entire pregnancy to prepare for your baby. Just as your newborn’s footprint is unique to them, your pregnancy journey is equally unique. Our holistic approach and evidence-based program supports you by teaching skills that will last far beyond the birth of your baby. The fully-realized, 100% digital platform is secure, HIPPA compliant and uses encryption. Unique Footprints currently partners with Health Systems such as Baylor Scott & White Medical Center – Frisco, OBGYN clinics, birth centers and wellness facilities to bring experts in the field of pregnancy to the women who are consuming new and valuable information as fast as they can get it. Expecting mothers are creating their baby’s unique footprints and can truly benefit from a skill development program that is unlike anything out there in the maternity market. UF participant Shuchi S. says, “I got to know about the Unique Footprints program from my hospital’s website when I registered for my delivery. I am so glad that I decided to enroll in the program! This is my first pregnancy and I really have no experience with prenatal stuff and newborn care.
I’m a physical therapist and always wanted an evidence-based prenatal program rather than random YouTube videos. I realized that there is so much more to pregnancy and caring for the newborn than what’s mentioned in our medical textbooks. Unique Footprints has wonderful practical information that will help you throughout your pregnancy and postpartum. I absolutely LOVE the prenatal yoga sessions and mindfulness programs. I have been practicing them and it is helping me to cope with my pregnancy anxiety much better. I also love that it is self-paced (so I do not have to remember everything at once!) Jenny is so wonderful and answers any questions I have. It is great because she is a nurse and a mom- so I know I’m getting authentic information from someone so experienced. I really think every pregnant woman will benefit so much from this program!” Unique Footprints includes: A 40-page pregnancy food guide designed by a Registered Nurse and Registered Dietitian with pregnancy-specific nutritional information that is useful and hard to find.
Expectant mothers will learn ways to use food as medicine to help them feel better and healthier. Prenatal Yoga through video-based trainings to help expectant mothers decrease pregnancy discomforts and prepare for birth with a Prenatal Yoga Therapist. Unique Footprints will meet mothers where they are in their pregnancies and no prior experience is needed. Tranquility tools to help expectant mothers manage stress and make self-care a priority. The program includes a parenting manifesto that brought Oprah to tears. Prenatal Psychology through audio-based trainings that focuses on psychological coping skills to help expectant mothers develop life-long habits for stress management. They will learn how lifestyle affects fetal brain development and what they can do about it with a Licensed Professional Counselor. Birth Preparation on a whole new level. In this mini childbirth education course, expectant mothers will learn everything they need to prepare for the big day! The Unique Footprints Birth Planning tool covers each mother’s ideal birth and the “unexpected” to help the expecting family make informed decisions.
Practical Postpartum & Newborn Care Tips to prepare for baby’s arrival, includes what all new moms wish someone had told them about what is normal for baby and when to seek help, infant safety plan, feeding preferences and how to obtain important documents (i.e. birth certificate, social security card, etc.) Plus, each expectant mom can create a DIY baby organizing system to keep those important baby documents in one place. Pregnancy guides with trusted products that the Unique Footprints team have personally used to make it easier and stress-free to prepare for baby. Included are: Supplement guide Baby registry guide Postpartum healing guide Book guide An engaged UF Community where we share small and large successes, progress logs, birth stories, and mom survival tips! Each expectant mother will have access to like-minded mothers through the UF Community, a private discussion forum moderated by a Registered Nurse that’s unconnected to other social media platforms to keep things focused and private within the group. Free Bonus Content with a library of resources centered around motherhood. Topics include: protecting your pelvic floor, embracing your changing shape, managing gestational diabetes, action plan around anxiety and depression, what to pack inside your hospital bag, conscious parenting, etc.
What are your plans for the future?
I love helping families prepare for their baby’s arrival while also helping mothers have a smooth, positive transition into motherhood. I’m grateful for the current UF members and am excited to help more families all over the United States! We are looking forward to our future partnerships (BIG news to share soon!) and the completed version of the Unique Footprints APP.
Pricing:
- Priced at an affordable $7.99 per month (payable over 12 months) or $79.99 (one-time payment), because I believe maternity support should be within reach for every family.
Contact Info:
- Email: info@uniquefootprints.com
- Website: uniquefootprints.com
- Instagram: https://www.instagram.com/uniquefootprintsrns/
- Facebook: https://www.facebook.com/UniqueFootprintsRNs
- Youtube: https://www.youtube.com/channel/UCG3dX1b755ECG46qz_U4y5g/videos?view_as=subscriber
Image Credits
UF photography
