Today we’d like to introduce you to Joshua Finkenbinder.
Thanks for sharing your story with us Joshua. So, let’s start at the beginning and we can move on from there.
I’m the former district director for a state representative here in Arlington. While I was there a friend of mine who’s in real estate started emailing me a list of all the homes that sold in Arlington every month. To my astonishment, there are between 300 and 400 homes that sell every month. Nevertheless, I drafted a welcome letter for the representative to send to each family welcoming them to Arlington and congratulating them on their new home.
I told a friend of mine, Ashton the owner of Jambo’s BBQ Shack, an idea I had for a business. The business would be a welcome to the neighborhood program that would showcase locally owned businesses to new homeowners. She loved it! We started making a profit immediately then we got interested in volunteering for a local political campaign for a city council candidate.
As Ashton and I went door to door talking to voters I was amazed at how many people recognized her. She has done extensive marketing via facebook videos for her BBQ business. Over 70% of the people we spoke to recognized her at the door. Upon that basis, we transitioned our business from driving to 300 homes per month to going door to door to 3,000 homes per month. The response is fantastic!
With thousands of marketing schemes available that don’t work, we employ a simple, proven strategy that does work. Going to peoples homes and talking with them about the importance of supporting locally owned businesses. I love seeing the smile on homeowners faces when they realize I’m not there to sell them anything, I’m just there to hand them a bag with coupons to locally owned businesses and encourage them to shop local once per week.
That’s our story so far, however, the next chapter will be offering business services to locally owned businesses. Through meeting with business owners every day we have built a relationship with solid business-to-business companies. We know the folks who are reputable, fare and provide a quality service. We are looking forward to showcasing them to business owners who need their services.
Joshua Finkenbinder
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Some of our challenges involve disagreements between the two owners, me and Ashton. Sometimes I’ve been right and sometimes she’s been right. Although going through the process of building a business with a partner is challenging, it is only a different set of challenges than if a person would go down that road alone.
We’ve learned to truly listen and respect each other’s input. Then we formulate a plan that we both agree to and move forward. One of the huge benefits of having Ashton as a partner is the encouragement she provides when I’m down. When one partner is focused only on the trees, it’s a tremendous benefit to have another who can see the forest.
Alright – so let’s talk business. Tell us about Metal Monkey – what should we know?
Metal Monkey is a marketing company that utilizes proven, time-tested strategies that work. It’s a lot of work, but it is, in fact, what works.
Specifically, we knock on 3,000 doors per month to talk with homeowners and showcase our locally owned businesses.
Also, we ask for their cell phone number so that we can text them out deals from our clients once per week.
What I’m most proud of is that we are going to bat for the little guys. Arlington has over 20,000 locally owned businesses that are the backbone of our economy and Metal Monkey is the company that is their champion.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
The people who deserve the most credit are the people of Arlington! They inspire me every day as I talk with them at their doors. They have a love for their community and really show it by getting out and shopping at locally owned businesses.
Pricing:
- Design, print, and deliver to 3,000 homes per month for only $350.00 per month
Contact Info:
- Address:2312 Garden Ln Arlington, Tx 76015
- Phone:469-688-4913
- Email:joshua@metalmonkey.marketing
Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
