Today we’d like to introduce you to Britton Murdock Nunn.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Fashion is in my blood. My great grandparents started Murdock’s Western Wear (Murdock my last name) in Reno in 1947. They passed the stores down to my Grandpa, and my dad and his siblings grew up working the store. When my Grandpa passed away no one in the family wanted to keep the stores going. I was in high school at the time, and it hit me that I wanted to be the one to keep the family tradition going. However, it wasn’t the time, I had just signed a letter of intent to play softball at the University of Nevada and I was focused on being a student athlete.
While in college, I had teammates with different body shapes, before we would go out, I would help them get dressed and select an outfit that was flattering on their body type. I couldn’t believe the difference it made in their confidence levels, mood, posture, etc. I fell in love in helping others feel good simply but helping them with what they wore. Fast forward, I got my master’s degree and started working in college athletics in hopes to be an athletic director one day.
As I was working my way up, I realized I wasn’t happy and it was time to return to my dream of working in fashion. I did a ton of market research and I knew that if I was going to open a store it had to be different, a brick and mortar wasn’t going to cut it in this retail climate. A mobile boutique was my solution, we would bring the clothes to the customers. I opened up The Biggest Little Fashion Truck with a mission to deliver confidence through clothing, and fast forward 5 years we now have a physical location, an online store, and continue to use our Truck for pop-ups at local businesses around Reno, and we are launching second business, Murdock’s, which is our own designs of hats and apparel.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I wouldn’t describe it as smooth. I think there is this idea that if you follow your dreams and own a small business it is all rainbows and butterflies. That isn’t the case, YES I get to wake up and do what I love, help others feel their best through clothing, but there are so many other things that go into running a successful business. Business can be challenging, and there are so many variables. I have learned to focus on the variables that we at The Biggest Little Fashion Truck can control, like the customer experience, content, quality of clothes, etc. Some of the challenges we have faced are how to scale the business, how to adapt to the changing times, covid 19, manufacturing back ups, and finding work-life balance, while still going after our dreams.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We are The Biggest Little Fashion Truck– Reno’s first mobile boutique. We drive around in a bubblegum pink truck that is stocked with trendy and affordable women’s clothing with one mission– to deliver confidence through clothing. Over the 5 years since we’ve opened, we have expanded to a physical store, an online store, and we still continue to do our pop-ups at local businesses. We also started our very own brand, Murdock’s, designed by us and manufactured in the USA. We are family owned and operated. I own the truck with my sister, Brigitte Murdock. When people think of BLFT they think pink, and they think hats. We are known for our pink bags and branding and we always always always wear wide brim hats.
We say everyone is a hat person, they just have to find the hat that is right for them. We love hats so much, we decided to design our own. Murdock’s Hats and apparel is launching this fall. At BLFT we run a lean and mean business, we carry small batches of inventory and we turn it over quick. We get new inventory almost everyday, that way there is always something new in-store and at our pop-up events. We believe that dressing well is another form of self-care. In today’s world, women get professional services for almost every aspect of our lives, from personal trainers, hair stylists, lash artists, financial advisors, to therapists, why not have someone help you with your style? We provide this service for free when you shop at BLFT.
We pride ourselves in the customer experience. We truly want to help every woman feel confident in their clothing. While sometimes the volume at our pop-ups doesn’t allow us to spend time with each BLFT Babe (that’s what we call our customers) our Babes know they can make an appointment to come by our store, The Babe Cave. We advise them, get them dialed in and feeling confident before they leave. I am most proud of the people we have touched and the relationships we have created through this business. We view the truck as our vehicle to spread confidence and positivity.
Is there a quality that you most attribute to your success?
Being a people person. I feel that on top of having a fashion skill for knowing what looks good on varying body types, I am skilled with people and relationships. I majored in Psychology in college, but it was before that I realized I was good with people. I am an engaged listener and I am genuine. I was just telling someone today that I wear my emotions on my sleeve, everyone around me knows what I am feeling inside. I think this is a strength, because people never have to guess how I feel, and they know it is genuine. Customers can feel that.
My sister Brigitte is the same way. People have described us as empaths and I wouldn’t disagree, we have turned this strength into one of the reasons our business is successful today. We are also extremely competitive. We both played Division I athletics in college and we carry that competitive spirit over into our business. I don’t mean competing with other businesses, but competing with ourselves and the drive to achieve the next goal.
Pricing:
- Everything in our truck is under $100
Contact Info:
- Email: hello@blftreno.com
- Website: blftreno.com
- Instagram: @blftreno
- Facebook: Blftreno
- Twitter: @blftreno
Image Credits
Dani Rawson
