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Conversations with Annie Schmidt

Today we’d like to introduce you to Annie Schmidt. 

Hi Annie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have always been interested in entrepreneurship and working for myself. I spent 13 years in the corporate world working for a large manufacturing company. I loved the people, but was ready to experience a different industry! When Covid hit, I started organizing my home and friends’ homes to ease my anxiety. I found that I loved the combination of function and design, and it gave me an outlet to be creative and stay busy. My organizing business allows me to balance my life as a mom, but also do something for myself to stay active. I love to meet new people, and my passion has become helping moms and families find peace in their homes in these crazy times! 

We all face challenges, but looking back would you describe it as a relatively smooth road?
Like many small business owners, I take it a day at a time and focus on the challenges as they come. I have been learning the ins and outs of the business side of things such as building a team, inventory control, and accounting/taxes. It’s been a learning curve, but a fun challenge! 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I find that the key to successful organization is a combination of function and beauty. I like to create systems for my clients that are functional, easy to maintain, and make sense for the family–but that also look beautiful. I have favorite products to use in each job, but I love to customize my projects to each specific client based on what they need and love. My specialty is busy families, because I truly believe that if you can have an organized system in your home, you will ultimately have more time to spend on the things that really matter. 

I start each job with an in-person consult to discuss goals, time estimate, budget, and aesthetic. I keep a clear communication with the client throughout the process. My sales and business background helps me communicate clearly with the client to eliminate any surprises and deliver exactly what they need for each specific project. I strive for 100% satisfaction with every client and have my hands on the process every step of the way. This allows me to bring a more personal approach- and my clients feel like a trusted friend is helping them! 

I got started by finding a passion and just going for it. I didn’t ask for a ton of advice at first, because I didn’t want to get discouraged. I put my head down and hustled. I enjoy what I do, so I am constantly thinking of how to improve and how to grow my business. My specialty has become creating beautifully organized pantries, which are the heart of the home. Everyone in the family uses that space multiple times a day! 

I have been so lucky to find great clients that believe in what I am doing and will refer me to others. Meeting new people and enjoying their beautiful homes has been an unexpected perk of this job, and I am loving every minute! 

If we knew you growing up, how would we have described you?
Growing up, I was very independent. Both of my parents worked and it was up to me to do my homework, get myself up in the morning and walk to school, sign up for sports and get myself to practices. My parents were nurturing but took a more hands-off approach. It really benefitted me as an adult because I could figure things out for myself, move to a different state out of college, and live on my own. That background now helps me as a business owner in being comfortable finding help when I need it, but taking charge of my own success! 

Pricing:

  • Consults are $50 non-refundable and will be used towards project if booked. Labor and product costs will be discussed at install and a proposal will be sent in writing following consult.

Contact Info:

  • Email: info@soshomeorg.com
  • Website: www.soshomeorg.com
  • Instagram: @soshomeorganization


Image Credits
Heather Zak
Nikki Swagerty

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