Today we’d like to introduce you to Blake Covington.
Blake, we appreciate you taking the time to share your story with us today. Where does your story begin?
My name is Blake Covington and when I was in high school, I began working out to improve my ability to play baseball at a higher level. As I began working out, I found a new passion and became so focused on learning how to work out and eat properly to change one’s body that I started training others through high school at the local gym. Fast forward to two years after graduating high school and I felt as if I needed to make a drastic change in order to follow my dreams in fitness. At 2 am one summer night in 2015 I made the decision to move to Dallas. Without knowing anyone in the Dallas area or having any friends or family here to fall back on I set my mind to accomplishing my goals and dreams. I had to put myself in a state of extreme discomfort in order to grow into the person I wanted to become.
After living in my own apartment and working at a local nutrition store for two months I met this beautiful woman that I was sure would not give me the time of day. I was a little dorky and worked a low-income job so why would she pay me any attention right? I couldn’t have been more wrong! Alexandra and I got engaged just 4 months later and we got married less than 10 months after we first met. As of today, we have been married for 5 years. She’s been my rock and my support system through the darkest hours and the brightest days as we built our business to where it is today. Alexandra is a detailed oriented person who focuses on the things I tend to overlook. I am a big picture kind of person who focuses on where we are at and what our new big move might be to grow. We are the perfect team!
Back to the story…
In early 2020 we invested almost every dollar we had into a new fitness system the FDA cleared for use in the United States.
March 12th, 2020…the day we launched SHAPE Dallas! Also, the day the world shut down and everyone began to stay home. We were a little worried but also saw opportunity in the situation. We ran SHAPE Dallas out of a spare bedroom in our house for 2 months until things began to open again and we could get an actual location.
It’s been two years since we opened our little business in a small room in our house and today, we have our largest space yet with not just one but 3 fitness and wellness services ranging from EMS training, Cryotherapy, and body sculpting / fat reduction treatments. We are busier than ever and hanging on to this wild ride!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The biggest struggle we have faced was the fact we were working so many hours. Sometimes well over 100 hours a week per person and not seeing our business take off immediately. We needed to realize sometimes great things take time!
As you know, we’re big fans of SHAPE Dallas. For our readers who might not be as familiar what can you tell them about the brand?
We are a fitness facility that provides new advanced technology to help people burn calories faster and achieve their desired results with 2-3 20-minute workouts each week.
We also provide localized cryotherapy for recovery and to relieve pain.
Our newest service that we offer is Body Sculpting. Essentially, we use a system that will yield the same results as liposuction but without surgery, downtime, recovery time, bruising, or soreness.
What are your plans for the future?
Our biggest goal is to open other Shape locations around Texas and then other states!
Pricing:
- EMS Workouts are $80 / session
- Body Sculpting is $350 / treatment
- Facelift / anti-aging $250 / treatment
- Cryo therapy is $35 / treatment
- Cryo facial is $60 / treatment
Contact Info:
- Email: blakeshape@gmail.com
- Website: www.shapeemsworkout.com
- Instagram: @shape.dallas
