Today we’d like to introduce you to Simone Chapple.
Hi Simone, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
Hi, my name is Simone Chapple, Career woman, wife, stepmom, and most recently content creator. I have an M.B.A. in marketing and sports and entertainment management and I currently work in Hospitality for Hilton as an Optimization Manager in digital marketing. As a full-time career woman, I really wanted to pursue passions outside of work that would provide me with an opportunity to come out of my shell a bit while hopefully inspiring others. I’m and introvert by nature so talking about myself can be a bit intimidating. I’ve always been interested in all things beauty so I wanted to create a space where I can share the things that I love whether that be home décor & DIY projects, skincare and clothing inspiration, or tips for step-mommying and conscious parenting. So, I decided to create my persona BijouGrace. Bijou meaning elegant, or highly prized.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
2020 and 2021 were quite challenging years. The Pandemic came along and delayed my plans to build a small business. I had to cancel my wedding 3 days before it happened and my husband and I both lost our jobs which affected our ability to get our small business off the ground. Things were finally starting to look up a bit but then my husband found out he had an orbital tumor in November of 2021 and creating took a bit of a backseat. In addition, one of the main challenges I face is trying to find time to juggle it all with a challenging career and a busy schedule.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a Senior Optimization Manager at Hilton responsible for implementing and optimizing product and channel-specific online third-party channels such as Expedia & Travelocity. My job requires strategy setting, hands-on project management experience, analysis skills, and creative problem-solving to help drive business in the hotel distribution space.
What are your plans for the future?
I hope to continue to make valuable content on social media that others find engaging and helpful while participating in brand deals. I also love to collect journals so I will be launching a line of personalized journals which include inspirational sayings and quotes for women to uplift and encourage. In addition, my husband and I will be launching our t-shirt apparel brand called HotWax were we will be selling weird nostalgias t-shirts, quotables, & black empowerment products.
Contact Info:
- Email: itsbijougrace@gmail.com
- Website: bijougrace.com
- Instagram: https://www.instagram.com/itsbijougrace
- Facebook: https://www.facebook.com/itsbijougrace
Image Credits
Cheetah Print
Beckley Photography
@gailybirdphotography
Valerie EJ Photography
Hotwax Apparel
