Today we’d like to introduce you to Jonathan Herzog.
Hi Jonathan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My father Doctor Briant G. Herzog, was a renowned OBGYN in North Dallas for 40 years. He was deeply devoted to his patients and their well-being. He was a masterful Doctor and a wonderful human being. He became an expert on female hormone levels and mastered enhancing and balancing his patients’ hormones to ensure they aged gracefully and happily. His patients loved him because he truly cared for their well-being.
For the past three years, we have been able to carry on his legacy as a master caregiver to his patients. I, Jonathan Herzog have taken over business operations of his former hormone practice and have rebranded it to The Herzog Vitality Center because that is truly the gift we give people. We were able to keep the same medical experts who were trained by him to carry on the treatments his patients so valued.
We have made drastic efforts to ensure my father’s same level of care and concern is given to each patient. We have expanded to provide other treatments and services that help people feel their best. It has truly been such an honor to talk to his patients and hear their stories while they receive the same love and care my father gave to them.
We have expanded and evolved to better patient quality of life and longevity but the mission and vision stay the same. Make each patient feel like they’re our only patient.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
It has been far from smooth but extremely rewarding. I’ve been extremely fortunate to have such a wonderful staff, who are kind and generous people who truly love what they do. During the transition after my father’s passing, we lost many patients who assumed the treatments were no longer available. Finding the right Medical Director and Doctor in charge was difficult but I think we found the perfect man for the Job. Doctor Steven Thompson knew my father and was a perfect fit for our patients and staff.
We had to move locations early on which proved to be rather difficult on retention and business in general. It was the right move; it simply took some time for patients to get acquainted with the new location and routine.
We looked for help along the way and aligned with some consultants who we learned a lot from but eventually concluded it wasn’t a good fit. I came from a very corporate career and transitioning to a medical practice wasn’t a seamless pivot. Several tactics, attitudes, and plans simply didn’t translate to this industry.
I’ve grown to absolutely love this space. It is more compassionate, more literal, and far more rewarding. People go through struggles every day and a part of that is aging, body, changes, and a real hard look at one’s mortality.
Allowing someone space to feel that and hold their hand through it is one of life’s true gifts.
Obviously, covid was very hard on us but I credit the staff for their grit and determination. They made it work and helped people receive the treatment they needed when so many weren’t as fortunate. In retrospect, COVID forced us to adapt and pivot like many other businesses. We focused more on the digital space and carved out a wonderful Instagram community pushing our peptide treatments that can be mailed directly to patients.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
We are a Vitality Center. When I was going through the process of renaming the business, I wanted to stand out and a wellness center or a medspa just wasn’t accurate. We are a doctor’s office that specializes in granting people the utmost vitality through life.
Vitality is the state of being strong and active, the energy and power that gives continuance of life, present in all things. A huge part of that is optimizing one’s hormones as we age. Our staff is devoted to helping patients feel their best and that’s what we do.
Through hormone optimization and rejuvenation as well as peptide treatments and world-class supplements we are able to take vitality to a whole new level. Backed by science and tailored to each patient, we have the capability and analyzing individuals’ bloodwork and pinning down how to help that bodywork optimally with wonderful results.
Do you have recommendations for books, apps, blogs, etc.?
I’m a huge believer in meditation. It helps focus on what really matters. It allows you to cut through the noise to really see what you want your life to be. It brings about so much gratitude each day which to me is a huge catalyst to a rich and fulfilling life. I use a meditation app every day called Insight Timer.
I love the law of attraction and the teachings of Abraham by Esther and Jerry Hicks. Mel Robbin’s “The High Five Habbit” Is a simple yet insightful book on how to get out of your own way and strive for happiness and joy. Sam Harris’ waking up- 10% happier by Dan Harris. The obstacle is the way by Ryan Holiday.
Deepak Chopra, Eckhart Tolle, Don Miguel Ruiz.
Contact Info:
- Email: jherzog@herzogvitalitycenter.com info@herzogvitalitycenter.com
- Website: https://herzogvitalitycenter.com/
- Instagram: @herzog_vitality_center
- Facebook: @herzogvitality
