Today we’d like to introduce you to Logan Hartnett.
Hi Logan, so excited to have you with us today. What can you tell us about your story?
Where do I begin? Since birth, I loved clothes and had a very eclectic approach to what I wore, how I decorated my room, and just the way I saw life. I remember trying to draw outfits in notebooks my Mimi would give me and playing dress-up every chance I could. As a preteen and teenager, I went through some pretty intense tribulations, and the luster of life was kind of stripped from me. I had no passion or confidence and was sourcing through vices that could have really ended my life. At 17, my mom and I walked into a boutique, and later my mom proceeded to check out and abruptly says, “Are you hiring, my daughter needs a job?!” And the owner I think a little shocked said, “sure, write down your number” and this woman literally laid the foundation of my career. To this day, I work very closely with her. I really owe her a lot of credit. I started out modeling for her and then helping her with her wholesale company along with her retail. I was introduced to the Dallas market and just saw a whole side of the fashion world that I never knew was actually attainable. As a child, I saw the fashion world like the movies, in New York or London, with Fashion Universities and this very city fast life. Being from a small town, I could dream of that but never really seemed in my reach. By 19, I had my first “big girl” job as a full-time merchandiser and was able to move out on my own. I had no idea what this was at the time, and the company just saw something in me and really took a chance on me. Over the next 6 years, I would be merchandising for small boutiques around Texas and even California to corporate stores like Tillys, Billabong, and Free People. I also started making jewelry at the time and even started my own online boutique. I loved what I did so much but never felt like I was around people who saw me like really saw me. That insecure, lost little girl was still there, still struggling, still ciphering through vices, still wanting to give up on life. This insecurity would really hinder me but Thank God didn’t stop my course. When I found out I was pregnant, I took a break and just focused on starting a family and truly healing within myself. 6 months after having my daughter, I started working again, and this place really changed my whole look on myself. I got a job at Koneko Studio, a well-known tattoo shop in Dallas. What was different about this shop was it had a boutique and salon attached. This was a high-demand very successful business, a place I had to be confident; I had to handle business per se because so much was on your shoulders. I truly learned my capacity in every area, social media, communication, getting supplies, and stocking every element to each area of the business and just overall relationships with the clients, etc. One of my favorite compliments to this day the owner has said to me is, ” I love how confident you are in figuring something out even when you don’t know what the hell you’re doing” I have always tried to have a posture of being the student and absorbing as much as I could in whatever I am doing. I think it was a year and a half in I got pregnant with my son, and I was left with whether could I actually do all this with two kids and how much time would I have with my son before I had to go back to work? I ended up leaving once again to focus on family and just continue healing as a person. That job was pivotal for me. I will always be so thankful for everything good and bad I learned. I truly grew so much as a professional, friend, and wife because of that job. Right before having my son, I was blessed with another defining job in my career. I worked part-time at Coral Lane, a rental company within a wedding venue in Kaufman, Tx. These women rallied over me, prayed, and encouraged me while I was a raging emotional pregnant woman! Ha! I truly believe I have the peace I have in my heart and how amazing my natural birth was because of the power of the two ladies that run that company. They loved me hard when I needed it most. I worked here helping with social media and the design of the rentals for weddings and other events for a few short months, but this company left a big impact on my life. Two months after having my son, I got wild hair to make jewelry again and also really dive into social media. I launched my first collection, and it sold in two days. A spark was lit once again. I then progressed to selling out within hours of launching each collection. One day a girl I worked with at free people posted asking if someone could make a logo for her. I learned a small bit of graphic design at Coral Lane, so I DM’ed her and said I would take a stab at it! Little did I know this would crack open the door to where I am today. For Christmas that year my husband got me an iPad, and this is when the door swung, and I have been riding the waves that poured through ever since. I now have a fully functioning website where I sell jewelry I make and merchandise that I design. I get the honor of designing graphics and logos for so many amazing small businesses. I do content creation for brands that I truly love, including the lady at the beginning of this story. And I run social media accounts for businesses along with metrics and marketing for them… All from home. I am able to do everything I love with my family by my side. That doesn’t mean some days aren’t hard, but the man from 17 to now 29, this lady has come a long way. I no longer run to vices, I no longer feel lost or insecure, and I can confidently say there isn’t anything you can throw at me that I think I cannot figure out. I am launching a whole new collection this month based on my daughter’s favorite song, “heat waves” by glass animals. I am so excited about it! In this crazy world, I feel so lucky to just have the things right in front of me. if I could send a message to my younger self or any other girl out there feeling so sad, lost, and confused about why her life is going the way it is, I would say…” take heart; your time will come, God has something so special within you, and at the perfect moment, you will get the confidence and opportunity for that special magic to truly light a flame that will completely change your life. You will get out of this rut, and you will be more than okay. Hard days will come, but the dreams in your heart will always carry stronger weight sad outshine it all.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
I was sexually abused as a child and then mentally, emotionally, and physically as a teenager; this really damaged how I saw myself and treated others and my views. I bounced around with friends’ jobs and relationships. I wondered but never really went anywhere, and it wasn’t until I found my faith and spirituality that I finally just stopped. Something in me said, ‘you need to drastically change your habits, or you are going to die.’ It was life or death for me. I was suicidal. I was broken, and I was hurting and pushing everyone around me away. In this, I think my skill set and job opportunities are what kept me together until I found my faith. We know with Covid, your job can be stripped from you. You cannot put all your eggs into your career. Truly the people in your life, whether that be friends or your family or both, and whatever you believe in, that is all you have. What is in front of you right now? Honor your past and your hardships but learn and grow from them, show gratitude for your present, and set goals for your future. This is all part of your unique and wonderful story. Your circumstances do not dictate the road ahead, ever, never ever!
Appreciate you sharing that. What else should we know about what you do?
This is a loaded question I do a lot ha! I visual merchandise, graphic design, jewelry making, content creation, style, and model. I think I am known for my creative vision, styling, and graphics. I am most proud of my family and just how far I have come. I really was set up to fail and wasn’t doing any favors for myself, but God carried me through. And I think what sets me apart is my creative vision; I truly have a unique eye for things and my passion. I am extremely passionate about everything I do and all who are in my life. I love, pray and work hard.
We all have a different way of looking at and defining success. How do you define success?
For me, success is getting to do what you love most, whether that means one client or a hundred, ten followers or 100 thousand, and being authentic and humble while sharing what you get to do. Sharing your heart, story and craft is a success. Impacting and loving others. Being able to comfortably live your life, not being rich but truly being happy with what’s in front of you. That’s a success.
Pricing:
- Logos start at $200
- Merchandise/Jewelry starts at $30
- Social Media/Marketing starts at $600 a month
- Styling starts at $150 a session
- Content creation starts at $200 a month
Contact Info:
- Website: ladylogandanei.myshopify.com
- Instagram: ladylogandanei
