Today we’d like to introduce you to Jonathan Ogle.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was in my early 20’s, I toured in a band for a couple of years. This was right when MySpace was really blowing up. As we traveled to each new state to play our next gig, we would check MySpace to see the bands that would be playing with us.
A few things started to catch my attention about the various band. First, MySpace could get really creepy and cringeworthy. Second, there were noticeably good bands and obviously bad bands. And you could tell the difference fairly quickly. The good bands stood out because they were the ones that had found their sound. They created and crafted their songs with intense purpose. They knew what one of their new songs would sound like before it was ever written.
Interestingly enough, the bands that had the best turnouts at our shows were bands that had also found their visual voice. Their MySpace page was designed to showcase their visual voice. Their photography, graphics, music and even their top 8 friends, gave a visual interpretation of their sound.
I learned, back in those early days traveling across the country in a band, that getting your brand right in the emerging mobile/digital/social world was important. When Flip and I later started the agency, we were obsessed with producing that same harmony in every aspect for the brands we work with. I think that has allowed us to find our voice as an agency.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are always challenges! In one of our early campaigns, we had a funny idea, but it just didn’t really take off like we had hoped. We created a social sharing campaign for Raising Cane’s called “Give your friend the finger” in light of National Chicken Finger Day. The brand would give away a chicken finger to everyone who shared the post with their friends.
Now, this was before smartphones were as smart as they are now. So, the part that we didn’t really have much control over was the redemption mechanism. It turned out that it was easier on the operations team if the participants would physically print out the coupon from their phones and take them into the cashier. Well, as you may guess, friends who were given the finger weren’t very excited about printing out a physical coupon.
We learned a lot in that campaign though. Now, I look at the things we are able to do from a digital targeting and insights perspective and I’m blown away. We can now learn about the consumer’s habits and what and when they will engage before we ever start briefing, which has changed the game for us. We are trying to catch culture in the moment.
So let’s switch gears a bit and go into The Infinite Agency story. Tell us more about the business.
We are a modern agency focused on staying ahead of the curve. We use digital insights to create meaningful content that connects brands, people, and culture.
One of my favorite campaigns was an April Fool’s Day stunt we created with Pizza Hut.
We were in a status meeting a few days before April 1 when we asked if the brand was planning anything. When they said not really, we immediately went to work. We planned and produced a unique video in less than 48 hours introducing Pizza Hut’s new Pizza Beer. We received some pretty cool PR on that project. That always makes a client really happy when they get some earned media off of a digital video.
That is our goal every time. We keep seeing that brands need a distinct digital narrative and visual voice. What’s amazing is how we are able understand consumer’s interests and habits. Our job is to create the right content for the right moments.
This past year we were able to celebrate Dirk Nowitzki’s 30,000th point with Bud Light. Right after Dirk’s historic game, Dirk said the next thing he’d like to do was have a Bud Light as it had been a while. The next day we delivered 30,000 Bud Lights to the American Airline Center, produced and posted a video that targeted Mavs Fans. It was a huge for both brands but especially Bud Light as they were able to capitalizing on such a historic moment.
I get really excited to bring those relevant connections back for brands. Brands are still a huge part of culture. They just need the right content at the right time in front of the right audience.
Has luck played a meaningful role in your life and business?
I consider myself pretty lucky by nature. But I sure try to stack opportunities for luck to happen.
Contact Info:
- Address: 2001 Bryan St. 3900
Dallas, Texas 75201 - Website: theinfiniteagency.com
- Phone: (469) 310-5870
- Email: jonathan@theinfiniteagency.com
- Instagram: https://www.instagram.com/infiniteagency/
- Facebook: https://www.facebook.com/TheInfiniteAgency/
Image Credits:
@theinfiniteagency
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