Today we’d like to introduce you to Daniel, Sergio, Daisy, Eileen Montejano.
Hi Daniel, Sergio, Daisy, Eileen, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers.
NEMEA was born over Christmas of 2019 with us siblings talking about the idea of starting a family business. The four of us are very unique in our own way; however, we all have a common trait, and that trait is ambition. We chose to do sports apparel for many reasons, such as the lack of overall inclusivity in the activewear industry, the lack of diversity in business ownership, and the exciting challenge that is brought forth by the competition within the activewear apparel industry.
We’re continuously growing our brand by staying consistent, relentlessly pursuing opportunities, taking chances, and getting comfortable being uncomfortable.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Absolutely not. But that’s what makes it enjoyable, and it brings the opportunities to learn and grow. Some of the struggles we face are both mental and a form of business knowledge. We remember doing our first pop-up shop and struggling with imposter syndrome; we felt like misfits and had no business being at a CrossFit event. We’ve struggled with the salesmanship of our products; we’re very quiet, shy, and most importantly, respect everyone’s consumer decision. We’re not your typical pushy salespeople. From a business knowledge point of view, there was a lot of growing up to do. We had to learn the lingo, how to source material, how to find manufacturers, and how to learn about different types of fabrics and blends.
Today, we are more knowledgeable while still having a hunger to improve, and we just let the quality of our products and brand identity speak for themselves.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
NEMEA is an athletic apparel company that is also proudly minority-owned. NEMEA inspires to provide quality athletic apparel and designs that implement the principles of believing in oneself, overcoming fears, and growing your relentless passion to accomplish your goals and dreams in life.
Our company’s name was inspired by the story of Hercules in Greek mythology and the 12 labors he had to go through to prove himself worthy to the Gods as a castaway. The first labor was to slay the lion from the town of NEMEA, which was said to be impervious to any weapon because of its golden fur. Along with the other 11 labors being created by the Gods to set Hercules up for failure.
The inclusivity of our appearance and the high-end quality at a very affordable price is has let us carve out a path for our brand. We are truly proud of how the brand has grown and developed over the recent years.
Contact Info:
- Website: www.nemea.shop
- Instagram: https://www.instagram.com/nemeaathletica/
- Facebook: https://www.facebook.com/profile.php?id=100089233860683
