Today we’d like to introduce you to Diana Ariza.
Hi Diana, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers.
I originally have a Background in Nursing and psychology with professional experience assisting top executives in Marketing, Law, Real Estate, and Medical practices. I started in Miami when Digital marketing didn’t exist as a career, and thanks to awesome people in my life, mentors such as Jack Be and David Uribe, support from lawyers such as Evelyn Suero, and many local business owners, ASTA became a brand to unite local business and companies with Non-Profits. We became an ecosystem to unite businesses and non-profits so they can provide resources and financial gains to each other while all of us grow as an ecosystem. This has been thanks to our support from alliances that makes it more profitable and enjoyable
As a founder, I am passionate about applying the neuromarketing principles that I learned through acquiring a Master’s Degree in Neuromarketing and Consumer Behavior when attending a university in Barcelona, Spain. It also helped me perfect techniques to create effective and engaging marketing campaigns. I am currently the founder of ASTA: a P.R. – Business advisory and digital marketing multi-service agency that offers social media management, web design, branding, content creation, b2b, and marketing consulting.
My mission is to help businesses, entrepreneurs, and organizations reach their target audiences, increase their brand awareness, and achieve their goals through measurable data, tangible, and conversions.I value innovation, self-discipline, open to learning, creativity, and collaboration, and I enjoy working with diverse and dynamic teams that share my vision and values.
Hablo Español: experiencia profesional bilingüe – basic German and Italian.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I have had a lot of struggles; since the beginning, without any funds, I was able to register my LLC in Florida when a Magazine brand needed a registration. I started with pennies but grew little by little thanks to support alliances, and many mentors! Sometimes I would experience a financial crisis where I did not see the light at the end of the tunnel. Consistency and tenacity was my motto, so I never gave up. We have had a team of more than 10 freelancers in Greenville and Miami – now we have a very structured internship program with other agencies supporting our world so we can grow to be better at what we offer.
Being a business owner brings a lot of bumpy roads. I always say, “What can I learn from this? And move on by growing professionally, in order for me to be better with small business owners.”
It has been a learning curve to learn who to reach out to and who to accept as a client.I look for those who are able to listen, modify their techniques in order to grow, plan and collaborate to position their brand where they want it to be.
Now we offer the P.R. services as we have had many clients and referrals, so we combine the offline with the online world because ASTA BUILDS MORE THAN BRANDS.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We focus on outcomes through Business Consultancy. Through Digital Marketing we empower the brand by strategic alignment with core values. Combining the business and Marketing Planning to increase the ROI. Our Mission is dedicated to empowering your vision, we provide personalized support and strategic insights, ensuring your business thrives with success.
WE DELIVER:
- Strategic Business Insights
- Powerful Public Relations
- Dynamic Digital Marketing
- Compelling Brand Development
- Targeted Email Marketing
- Engaging Content Creation
- Seamless Social Media Management
- Impactful Non-profit Consulting
What sets us apart is the fact that we are a very personalized agency; we work with the owner’s budget, and we focus on what the brand needs. ‘Strategy, Research, and Marketing tactics are our best tools when it comes to the implementation of a good campaign.
ASTA provides Marketing from planning to execution and analysis. Our team has extensive expertise across a number of key marketing channels, social media management and content writing, including paid search, social media advertising, and email marketing, all of which intersect to create dynamic and trustworthy marketing programs that deliver results. Web design, Video content and SEO as an add-n come in house so you have the whole package under one brand. Our focus is to build our client’s online presence into a successful business. A business with a high-performing brand committed to continued growth. We do this by driving awareness of the brand, increasing conversions to actual clients, creating progressive marketing strategies, accelerating business revenues, and nurturing relationships with tangible success.
What I’m most proud of is the team we have, the liaisons throughout the different cities. They each provide us assistance all the while with a smile on their faces. They believe in us more than we can thank them for.
Our brand has been growing, and I’m proud that we serve different clients, we support local businesses, non-profits, ideas and clients with disabilities; we take our time to really let the business owner understand digital marketing with proof, data, and reporting about the users. We are a data-driven agency, converting them into sustainable and cutting-edge business to serve the community.
Is there a quality that you most attribute to your success?
I love to connect with people and truly get the best version of themselves! I’m a persistent person, hard working, open minded and always willing to learn as well as self-driven. Anything I put my mind into, I get it! Through the correct channels and experts in their field.
My mission is to help businesses, entrepreneurs, and organizations reach their target audiences, increase their brand awareness, and achieve their goals. I value innovation, self-discipline, open to learning, creativity, and collaboration, and I enjoy working with diverse and dynamic teams that share my vision and values.
Pricing:
- Basic Monthly Package: $ 899
- Silver Package: $ 1,099
- Gold Package $ 1,375
Contact Info:
- Website: https://www.astabusiness.com/services/digital-marketing/
- Instagram: https://www.instagram.com/astabusiness/
- Facebook: https://www.facebook.com/ASTAbusiness/
- Linkedin: https://www.linkedin.com/company/asta-business/?viewAsMember=true
- Twitter: https://twitter.com/ASTABusiness
- Youtube: https://www.youtube.com/channel/UCtYLsKlyL6HKWUuj_S19nvg
- Yelp: https://www.yelp.com/biz/asta-simpsonville-2
- Other: https://medium.com/social-media-asta
