Today we’d like to introduce you to Carol Edmond. They and their team shared their story with us below:
Carol Edmond is the visionary founder behind Place of Aroma, a pioneering brand that champions toxin-free aroma products and mindfulness experiences. Her journey into entrepreneurship was sparked by a profound personal tragedy—the loss of her nephew Leonard to stillbirth, a heartbreak further deepened by the discovery that it was linked to fibroids caused by toxic products disproportionately marketed to women of color. This pivotal moment propelled Carol on a path of research and revelation, uncovering the alarming connections between toxic products and serious health issues like fibroids, which inspired her to make a tangible difference.
Driven by a passion to create a healthier, more mindful world, Carol established Place of Aroma with a dual mission: to offer toxin-free alternatives that nurture the body and to cultivate mindfulness through unique experiential workshops. Under her leadership, the brand has flourished, specializing in crafting aromatic products that are not only safe and environmentally friendly but also integral to a lifestyle of wellness and self-care.
Carol’s innovative approach extends beyond products to immersive experiences. Her mobile candle workshops and curated gift selections are designed to enlighten, engage, and educate, creating spaces where individuals can connect with themselves and others on a deeper level. These workshops serve as a testament to Carol’s commitment to fostering community and spreading awareness about the importance of toxin-free living.
Her story is one of resilience, innovation, and unwavering dedication to the well-being of her community. Carol Edmond stands as a beacon of positive change, embodying the spirit of entrepreneurship that seeks not just to succeed in business but to transform lives and make the world a better place for future generations.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The journey with Place of Aroma hasn’t been without its challenges, as is common in the realm of business. However, the passion driving this venture has certainly made navigating these obstacles a bit more manageable. Launching and developing a business amidst an economy facing struggles presents its own set of trials, from financial hurdles to market unpredictability. Despite these difficulties, the commitment to the mission of Place of Aroma—offering toxin-free aroma products and experiences that promote mindfulness and well-being—has been a guiding light.
One of the key strategies that have helped mitigate these challenges has been the formation of strong partnerships. Building relationships with like-minded organizations and individuals has not only provided support in facing economic challenges but has also opened up avenues for collaboration and growth. These partnerships have been instrumental in expanding the reach of Place of Aroma, enabling it to connect with a wider audience and make a more significant impact.
In essence, while the road to building Place of Aroma has indeed seen its share of bumps, the foundation of passion, coupled with strategic partnerships, has played a crucial role in smoothing the path forward. This approach has not only helped overcome the immediate challenges but has also set the stage for sustainable growth and continued success in fulfilling the brand’s mission.
We’ve been impressed with Place of Aroma LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Place of Aroma stands as a beacon of health, mindfulness, and environmental awareness in the realm of aroma products. At the heart of our mission is the drive to offer alternatives that not only soothe and please the senses but also promote well-being and are kind to the planet. Here’s a deeper dive into what makes Place of Aroma not just a brand but a movement:
Core Offerings and Specializations:
Toxin-Free Aroma Products: We specialize in creating products that are free from harmful toxins, focusing on natural and safe ingredients that bring the essence of nature into your living spaces. Our range includes candles, diffusers, and other aroma-based products designed to enhance the ambiance of any environment.
Mindfulness Workshops: Beyond our products, we are known for our engaging workshops that emphasize mindfulness and well-being. These mobile candle workshops offer an immersive experience, allowing participants to create their own aroma products while learning about the benefits of toxin-free living.
Distinctiveness:
What sets Place of Aroma apart is our unwavering commitment to health, community, and the environment. Unlike other brands, our foundation lies in a deeply personal story that resonates with the challenges faced by women of color, making our mission not just about business but about making a meaningful difference in people’s lives.
Brand Pride:
Commitment to Quality and Safety: We are most proud of our dedication to creating products that are safe for all users, contributing to a healthier lifestyle and environment.
Community Engagement: Our workshops are not just about making candles; they are about building communities, sharing experiences, and promoting a culture of mindfulness and environmental responsibility.
Message to Readers:
We want our readers to know that Place of Aroma is more than just a brand; it’s a community and a movement towards a more mindful and toxin-free lifestyle. Our products and workshops are designed not just to delight but to educate and make a difference in the world. Whether you’re seeking to transform your personal space into a sanctuary of peace and wellness or looking to engage in meaningful experiences through our workshops, Place of Aroma offers something unique for everyone.
We invite you to join us on this journey of discovery, wellness, and environmental stewardship and experience the difference that comes from choosing products and experiences that truly care for your well-being and the planet.
Who else deserves credit in your story?
The journey of Place of Aroma to where it stands today is not just my own story but a collective narrative woven with the support, guidance, and faith of several key figures in my life. Without them, the path would have been significantly harder, if not impossible, to navigate.
First and foremost, the bedrock of my support system has been my parents. From the very inception of Place of Aroma, they’ve been there—not just as family but as unwavering pillars of support. Their belief in my vision, even when the road got tough, has been a constant source of strength for me. More than just moral support, their guidance has been instrumental in shaping my personal and professional ethics, teaching me the value of hard work, dedication, and the importance of a mission-driven business.
Then, there are my business associates. These individuals have been more than just colleagues or partners; they’ve been critical to the development and expansion of Place of Aroma. Through collaboration, they’ve provided insights that have refined our product line, expanded our market reach, and enhanced our brand’s impact. Their shared wisdom and experience have been invaluable, helping me avoid pitfalls and seize opportunities that I might not have recognized on my own.
Perhaps one of the most structured supports has come from my SBA mentors. The guidance provided by these seasoned professionals, courtesy of the Small Business Administration, has been a cornerstone of my business education. They’ve helped me navigate the complexities of business ownership, from financial management to strategic growth planning. Their mentorship has been a guiding light, offering clarity and direction through the often overwhelming world of entrepreneurship.
In essence, the success of Place of Aroma is a testament to the collective support, wisdom, and encouragement of my parents, business associates, and SBA mentors. Each has played a unique role in this journey, offering everything from emotional support to professional guidance. It’s through their contributions that Place of Aroma has been able to grow and thrive, not just as a business but as a community committed to promoting health, mindfulness, and environmental awareness.
Pricing:
- Workshops are between $45-$55 per person
- Products range from $7-$45
Contact Info:
- Website: www.placeofaroma.com
- Instagram: https://www.instagram.com/placeofaroma
- Facebook: https://www.facebook.com/placeofaroma
- Linkedin: https://www.linkedin.com/in/carol-edmond-34781918b/
