Today we’d like to introduce you to Osvaldo Rocha.
Hi Osvaldo, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
My business started on June 2020. I came across this industry when I got married in 2018. My wife and I moved to an upscale apartment complex that offered this service, which I thought was pretty cool and something new that I had never encountered.
I researched the company in the summer of 2019 as an excuse to exercise and ended up working at a large corporation in August 2019 as a part-time job.
I immediately fell in love with the industry and began to notice all the areas that could be improved, so I started to think, “If this was my business, I would do this and that. I ended up leaving that part-time job by the end of the summer as I began to do the math and started to notice how much I was getting paid vs what the company was charging, so I felt like it was not fair.
As the pandemic begin, my wife and I started working remotely which led to being home 24/7 without any physical activities.
Throughout those initial months of Covid, I could not get the idea out of my head of the things that I would do if it was my company. I woke thinking of it and went to sleep thinking about it as well.
Around May 2020, I began my research again, and since I have a background in public accounting, I knew how to set up LLCs and Corporations, so I decided during a boring day at work to go for it. I came up with the name Trash and Go and I spent my initial $300.00 and set up my LLC. Within 30 minutes, I was now the owner and president of Trash and Go, LLC
Fast forward a year I did nothing with the company, no logo, no business card, no website. I felt like it would not be possible as I created a flyer when I created the LLC and got discouraged after being rejected close to 100 times.
By some miracle, on August 2021, I got contacted by a regional manager from a property I encounter the prior year, and he ask if I was still providing services. I immediately replied and said yes! He asked for Bids, Quotes, and Business information. Within that 1 hour, I created my logo my business website, order business cards, and a bid (which I had never done before). The regional manager liked my offer, which I had to offer at a really low price in order to get my foot in the industry, and he offered me my very first contract.
Then 2 months came the second, and my story began. Now we have grown to 6 properties, and we are set to close with 10 properties this year.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was definitely not a smooth road. My first challenge began even before I signed my first contract. As Covid was slowly fading. My accounting firm began to call us back into the office, and the first requirement of this contract was that it needed to be provided from 7:30 am to 9:00 am, which interfered with my accounting job.
In that moment I knew that if I wanted to succeed, I would need to sacrifice. I took on the property and began making excuses at work to show up after 9:00 am.
Then when the second property got offered it was with the conditions of being serviced from 8:30 am to 9:30 am and then became my second challenge.
I went ahead and brought my mother on board for help on the first property while I ran to the second property to service it.
I would wake up at 6:30 am, shower, drive to the first property to help my mom, then leave at 7:50 am to arrive on time to the second property and hurry as much as I could, change into my work attire behind trash compactor and drive to the office as fast as I could. Sometimes I would do zoom calls behind trash dumpsters.
I know it sounds a little gross, but this has been my story since November 2021, and I have loved every minute of it.
Every challenge has shown me and my wife that as long as you are willing to learn and adapt to challenges you can succeed at anything.
Thanks for sharing that. So, maybe next, you can tell us a bit more about your business.
My business specializes in Valet Trash Collection. We offered door-to-door trash and recycle collection for apartment buildings. What sets us apart from others is that I came up with the idea of to offer a notification service to allow residents of our arrival and departure from their communities. I most proud that this is something I can say I came up with before any other company began incorporated that idea into their business. We offer the best Valet Trash Service in all DFW. No one cares as much as our brand to ensure communities are well kept as well as allowing them to benefit monthly by helping them increase their revenues.
What does success mean to you?
By never giving up in the ideas that come into your head. If you really feel like it can work, then try as hard as you can and give it 1000% your best.
Also, by never letting life or challenges put you down. If you get a challenge, it’s meant to be there for a reason so deal with it, learn from it, and use it to make you better.
Contact Info:
- Website: https://www.trashandgollc.com/
- Instagram: https://www.instagram.com/trashandgollc/
- Youtube: https://www.youtube.com/channel/UCVCmeqOnW4Hvu954IH35B8w
