Today we’d like to introduce you to Beth Crain
Hi Beth, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
BEYOND Pilates was founded in Dallas in 2010 and moved to Frisco in 2017, where we currently have 3 studio locations, including our brand new North Frisco studio at the northwest corner of Eldorado and the Dallas North Tollroad. We are 100% woman-owned and 100% woman-operated, offering 115+ small group classes each week between our BEYOND Pilates reformer & BEYOND500 Pilates Interval Training workouts. Seven years in, we are 3 studios strong with a team of 30 women and an incredibly capable leadership team. Growth has its challenges, but it sure is fun!
BEYOND has been recognized as the Best Pilates Studio in Plano & Frisco for the past 5 years. As the owner, I’m most proud that BEYOND is a great place to work, offering industry-leading benefits including paid vacation, profit sharing bonuses & incredible perks and discounts at a curated group of premier local wellness businesses. As a result, our employees – and our clients! – stay with BEYOND for far longer than fitness industry averages.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s funny – the last interview I did with Voyage was in February 2020. We had just signed a lease to open our 2nd Frisco studio location in January and then as we all know, the world shut down due to the pandemic a month later. COVID-19 was definitely the biggest bump in the road and it required reinventing boutique fitness to a certain extent, and I’m proud to say BEYOND was the only independently owned, non-franchise Pilates studio in Frisco to survive the pandemic. We not only survived, we thrived! The 2nd studio opened in December 2020 we’ve kept growing ever since.
Managing studios that are continuouly filled to capacity is the biggest challenge, but I’m surrounded by an amazing leadership team of Studio Managers & our Director of Instructor Training – and they keep rising to meet the challenges and exceed our members’ expectations!
Thanks – so what else should our readers know about BEYOND Pilates?
At BEYOND Pilates, you can expect a 45-minute full-body workout on our customized Pilates reformer, aka “the bed.” Boredom is not in our vocabulary during your anything-but-sleepy workout! Class sizes are small with personal attention from our motivating instructors, 100% of whom hold a nationally recognized fitness certification.
What sets BEYOND apart is our welcoming and inclusive community. BEYOND is also unique in the Pilates arena in that all of our classes are open to all fitness levels as instructors offer modifications for every exercise to make them more challenging or more beginner friendly. Members can choose from any of our 115+ weekly class times in Frisco – we make it easy to fit BEYOND into their schedules!
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
n/a – I kind of addressed in the challenges section
Pricing:
- New Client Intro: 2 classes for $29
- 5 Class Package: $135
- VIP 16 Class Monthly Membership: $190
Contact Info:
- Website: https://www.theBEYONDstudios.com
- Instagram: https://www.instagram.com/beyondstudiosfrisco
Image Credits
Kelly Clark Photography
