Today we’d like to introduce you to Armeria Fernandez
Hi Armeria, so excited to have you with us today. What can you tell us about your story?
Our journey started a few years ago when friends would constantly compliment my daughter Armeria’s outfits and suggest that we share them on social media. They thought how I style her was unique and deserved a wider audience. So, in May of 2022 I decided to start an Instagram account to showcase her fashion, and we quickly gained a supportive community. Fast forward to almost three years later, and we now have over 23k followers on Instagram. Along the way, we’ve had the opportunity to collaborate with numerous brands and are now partners with big named brands. It’s been an incredible ride, and we’re excited to see where this journey takes us next!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it definitely hasn’t been a smooth road. Being attached to social media comes with the pressure of constantly wanting to grow your audience and gain more followers, which can be challenging. One of the biggest struggles has been figuring out Instagram’s algorithm. It’s tough to get visibility and expand the reach of the account. We’ve also had to deal with the reality of “haters.” Thankfully, since I handle the account as a mom, Armeria doesn’t see any of the negative comments. We experienced this firsthand when one of her videos went viral and hit over 5.5 million views. It was thrilling and surreal to know we reached so many people, but it was also eye-opening to see how some people can leave hurtful comments, especially about a child. It’s been a learning experience, but we’ve focused on the positives and continued to protect her from the negativity.
Can you tell our readers more about what you do and what you think sets you apart from others?
Our Instagram account is all about showcasing Armeria’s outfits and sharing my creativity and passion for fashion, all while doing it together as mother and daughter. Armeria absolutely loves to model, take pictures, and record videos, which makes the entire process so much fun. We specialize in creative content, including transition videos and daily outfit inspirations (OOTD), which highlight her unique style.
What I’m most proud of is the bond we’ve created through this influencer/content creator journey. It’s truly special to see how much we’ve grown together. As a mom, it’s incredibly rewarding to watch Armeria blossom into a confident, creative young girl who is becoming known for her fashion sense. The best part is seeing how people engage with her posts, leaving comments about how much they admire her style. What sets us apart is the genuine connection we share as a team, creating content that’s not only fun and stylish but also empowering for Armeria.
Any advice for finding a mentor or networking in general?
My advice for finding a mentor or networking would be to focus on building authentic relationships with people who share your values and interests. For me, the key has been reaching out to others in the same space—whether that’s other influencers, content creators, or brand partners—and being genuine in those connections. I’ve found that engaging with others, supporting their work, and showing a real interest in what they do often leads to meaningful collaborations and mentorship opportunities.
What’s worked well for us is connecting with brands and other influencers who align with our vision. Collaborating with brands not only gave us exposure but also introduced us to a larger community of content creators who have been a great source of advice and support. Remember, networking is not just about what you can get, but about building a community where everyone can help each other grow. And most importantly, stay true to yourself and your brand. People will gravitate toward your authenticity.
Contact Info:
Image Credits
Charrel Fernandez
