Today we’d like to introduce you to Veronica Wilson
Hi Veronica, so excited to have you with us today. What can you tell us about your story?
My love for makeup started back in high school when I was part of the band and a member of the color guard. I carried that passion into college at the University of Southern Mississippi, where I not only did my own makeup but also started helping my fellow color guard members with their makeup for game days as well. Soon, my friends in sororities began asking me to do their makeup for date parties, formals, and other events.
As time passed, naturally those same friends started getting married, and they turned to me for their wedding makeup. Then, their bridesmaids became brides, and word-of-mouth kept my little side gig growing. Before I knew it, I had found my way into the wedding industry, and I absolutely fell in love with it.
When I first started, I didn’t have a professional kit or formal training. What I did have was a passion for makeup and an unstoppable drive to learn. I practiced on myself, filmed YouTube videos, worked on friends, and said “yes” to every opportunity—even when I was nervous, even when I had no idea what I was doing.
There were moments when I doubted myself, when I felt like I wasn’t good enough or didn’t belong in this industry. But with every client, every brushstroke, and every experience, I got better. After moving to Dallas in 2021, I took the next step and earned my esthetician license to continue growing in my craft. I also joined a couple of bridal hair and makeup teams in DFW, which gave me even more experience working with brides and learning from other artists in the industry.
Now, I get to do what I love—being a part of someone’s most special day, making them feel their most beautiful. And that, to me, is the most rewarding part of it all.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not at all. When I first started, I didn’t have the luxury of a fully stocked professional kit. I was working with what I could afford—mostly drugstore products and basic brushes. This made me doubt myself, especially when I saw other artists with professional setups. I worried that clients would notice and question my ability.
Since I was self-taught, I also lacked the technical knowledge that trained artists had. I had to teach myself through trial and error—learning how different products worked on different skin types, how to make makeup last in different environments, and how to perfect techniques like blending, color correction, and working with various face shapes.
Because I didn’t start with formal training, I constantly battled imposter syndrome. I’d look at other artists with years of experience and feel like I wasn’t good enough. I questioned whether I belonged in this industry and if people would take me seriously. Every time I finished a look, I would overanalyze it, worried that the client secretly didn’t like it or that it wouldn’t hold up in photos.
It took a long time to gain confidence and trust in my skills. With every client and every challenge, I learned that makeup isn’t just about having the most expensive products or formal training, it’s about knowing how to work with what you have and making people feel their best.
In the beginning, I had no idea how to price my services. I undercharged for a long time because I was scared people wouldn’t book me if my prices were too high. I also struggled with marketing myself, figuring out how to reach new clients beyond word-of-mouth. I believe that my attention to detail and organizational skills really set me apart here and helped me to be successful.
I had to learn everything from how to set my rates, create contracts, and communicate with brides to how to market myself on social media. It was overwhelming at first, but I realized that being a great artist wasn’t enough—I had to learn how to operate as a business, too.
When I moved to Dallas in 2021, I had to start over. I had built a reputation in Mississippi, but in a big city like Dallas, I was just another makeup artist trying to make a name for myself. It was intimidating to put myself out there in a new, highly competitive market.
I decided to earn my esthetician license to further my education and also joined a couple of bridal hair and makeup teams in DFW to gain more experience and build connections. Even then, I had to prove myself. I had to show that I was reliable, talented, and professional. There were moments when I felt like I was back at square one, but I knew that every new opportunity was a step toward building my name in this new city.
Every one of these obstacles pushed me to grow. I invested in better products as I could afford them. I continued learning by taking masterclasses, getting my esthetician license, and practicing constantly. I built confidence by working with more clients and seeing the joy on their faces when they loved their makeup. I learned how to market myself, price my services, and set boundaries as a business owner.
Now, looking back, I’m grateful for the challenges. They shaped me into the artist I am today and gave me the resilience to keep pushing forward. The journey hasn’t been easy, but it’s been worth it.
Appreciate you sharing that. What else should we know about what you do?
I’m a professional makeup artist specializing in bridal and special event makeup, all while balancing a full-time corporate 9-5 job. My journey into the beauty industry started with doing makeup for friends in college, and over time, my passion grew to where I now help brides and clients feel their most beautiful on some of the most important days of their lives.
I’m known for creating soft, radiant, and timeless looks that enhance my clients’ natural beauty rather than masking it. My signature style leans toward fresh, glowing skin, seamless blending, and eye-enhancing techniques that make my clients feel effortlessly beautiful. I also create content, sharing my expertise through videos and tutorials, helping others feel confident in their own makeup skills.
What I’m most proud of is how far I’ve come. When I first started, I had no professional kit, no formal training, and no industry connections—just a love for makeup and a willingness to learn. Over the years, I’ve built my business from the ground up, earned my esthetician license, joined top bridal hair and makeup teams in Dallas, and worked with countless clients to make their beauty visions come to life.
What sets me apart is my attention to detail, my ability to truly listen to what my clients want, and the personalized experience I provide. I know that makeup is deeply personal, and I strive to make each client feel heard, comfortable, and confident in their own skin. Whether it’s a wedding day or a special event, I bring a calming presence and a deep passion for my craft to every appointment.
At the end of the day, my goal is to make people feel beautiful, empowered, and like the best version of themselves. That’s what drives me, and that’s why I love what I do.
Can you share something surprising about yourself?
Something surprising that some people might not realize is that I balance my makeup career with a full-time corporate 9-5 job. Many assume that I do makeup full-time, but in reality, I’m juggling both worlds—working in a structured corporate environment during the day and stepping into my creative passion as a makeup artist in the evenings and on weekends.
It’s a challenge, but it’s also something I’m really proud of. It takes a lot of time management, dedication, and late nights to grow my business while maintaining my corporate career. But makeup has always been my creative outlet—something I truly love—so I make it work. It’s proof that you don’t have to choose one path; you can build a career that reflects multiple passions.
Contact Info:
- Website: https://veromariemua.wixsite.com/website
- Instagram: https://www.instagram.com/veromariemua/
Image Credits
AllieJonesCreates
