Today we’d like to introduce you to Heidi Barta.
Hi Heidi, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I spent over 16 years working in marketing at top advertising agencies like TracyLocke and Publicis inc., fully immersed in the fast-paced corporate world. But when I had my daughter in 2013 and my son in 2015, I found myself torn between two identities—the ambitious career woman climbing the ranks and the devoted stay-at-home mom. I’m an “all-in” kind of person, and balancing both wasn’t coming naturally to me.
In 2017, I made the difficult decision to step away from the corporate world and embrace life as a stay-at-home mom. I loved every moment of being with my kids, but after about six months, I started craving a creative outlet—the kind of fulfillment I had always found in marketing. I didn’t want to return to a traditional 9-to-5, but I did want something that blended creativity with flexibility. That’s when HeidStyle was born.
My friends call me “Heids,” and I’ve always had a passion for fashion, so I launched HeidStyle as a blog and Instagram account. I was accepted into LikeToKnow.it, allowing me to monetize my posts, and soon, I was collaborating with brands and building a community around style and self-expression. It was an exciting new chapter.
Then, when COVID hit in 2020, everything shifted. Suddenly, fashion and influencer culture didn’t feel like the priority when the world was facing a health crisis. So, I put HeidStyle on pause and focused on my family.
Now, in 2025, I’ve reignited HeidStyle—this time, with a fresh perspective. It’s no longer just about fashion; it’s about wellness, style, and momedy (mom comedy!). I want to help other women—especially moms—feel confident, look great, and embrace every stage of life. Being in my 40s has only reinforced my belief that age is just a number. I feel my best, and I want to inspire others to feel the same.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road has definitely had its bumps, and honestly, it still does. One of my biggest ongoing struggles is finding balance—being present with my kids while also dedicating time to growing HeidStyle. I never want to look back and feel like I missed out on these precious moments because I was glued to my phone or computer. It’s a constant push and pull, and I’m always working to find that middle ground.
Another challenge is self-confidence. I’ll record a video or do a voiceover and immediately start second-guessing myself—should I post this? Does it sound right? Will people resonate with it? It’s easy to let fear take over, but I remind myself that if I let doubt win, I won’t move forward. I have to keep going, even when it feels uncomfortable.
And of course, comparison is another battle. I see others who started their blogs in 2017, never took a break, and now have hundreds of thousands of followers. It’s easy to get caught up in that, but I’ve learned to shift my focus. Instead of dwelling on what others have achieved, I remind myself to stay in my own lane, celebrate my progress, and be proud of the work I put in each day. At the end of the day, if I’m managing my time well and staying true to myself, that’s a win in my book.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
HeidStyle is a space where fashion, wellness, and “momedy” (mom comedy) collide. It started as a creative outlet—a way to share my love for style—but over the years, it’s evolved into something much more meaningful. Now, my goal is to inspire women, especially moms, to feel confident in their skin, embrace their personal style, and find joy in the chaos of everyday life.
I specialize in relatable, real-life content that blends fashion, wellness, and humor. Whether it’s styling an effortless yet put-together look, sharing wellness tips, or poking fun at the wild ride of motherhood, HeidStyle is all about keeping it real.
Wellness is a huge passion of mine—not just in skincare but in overall health. I sell Oliveda, a waterless skincare line that harnesses the healing power of the olive leaf, offering skincare, internal supplements, and skin tint makeup to nourish the body from the inside out. But my love for wellness doesn’t stop there. Fitness and nutrition have become a major part of my journey. My husband started cpbarta.fit with his personal trainer, and after doing their program, I lost weight, gained muscle, and found myself in the best shape of my life. Now, I share my workouts, what I eat, and tips to help others feel their strongest while also directing them to my husband’s site so they can benefit from the same program.
What I’m most proud of is the community I’ve built. It’s not just about numbers; it’s about genuine connections. When someone tells me they feel inspired, seen, or even just laughed at something I posted, that’s what fuels me.
What sets me apart? I don’t take myself too seriously. I embrace imperfections and encourage others to do the same. HeidStyle isn’t about chasing perfection—it’s about showing up, having fun, and feeling good while doing it.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
There are so many ways to work with me, collaborate, or support HeidStyle! Brands and businesses can reach out via email or send me a DM on Instagram—I love partnering with like-minded brands that align with my passion for fashion, wellness, and mom life.
For those who want to support HeidStyle, every like, comment, share, and follow on Instagram and TikTok truly means the world! Engagement helps me continue creating content and connecting with my amazing community.
You can also shop my looks and favorite finds through the shopltk.com (LTK) app by following HeidStyle, or check out my curated Amazon storefront. Everything is conveniently linked in my Instagram bio, making it easy to explore and shop.
Whether it’s a simple like, a thoughtful message, or shopping through my links, every bit of support is so appreciated!
Contact Info:
- Website: https://www.shopltk.com/explore/heidstyle
- Instagram: https://www.instagram.com/heidstyle
- Amazon: https://www.amazon.com/shop/heidstyle
- Other: https://HeidiBarta.olivetreepeople.shop
Image Credits
Nicole Wierick
