Today we’d like to introduce you to Victoria Ryan.
Victoria, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was born on the Eastcoast and I’m a Queens, New York native through and through—fast-paced, driven, and fueled by big dreams. But in 2021, after the world had slowed down during the pandemic, I felt this undeniable pull for a fresh start. It was one of those moments where everything felt paused just long enough for me to really ask, ‘What do I want my life to look like?’ So, I packed up my Jeep and drove to Dallas, Texas, ready to begin again.
Up until that point, I had built a successful career in tech sales, but with me being multi-passionate and having so many creative interests, deep down I always knew there was more for me. More creativity, deeper connections, and more purpose. The move wasn’t just about changing cities; it was about getting out of my comfort zone and away from what was familiar so that I could choose myself, my calling, and the life I wanted to create.
Since then, I’ve launched a home essentials brand rooted in storytelling and hospitality, started building my own show, and created intimate spaces for other creatives and entrepreneurs to gather and feel seen. Every step has been a mix of boldness and faith. I’m still becoming, still building, but I finally feel like I’m walking in alignment—with God, with my gifts, and with the woman I’m called to be.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all! it’s been anything but a smooth road. When I first moved to Dallas, I had so many plans in my head for how things were going to unfold. I thought I’d hit the ground running, creatively and professionally. But instead, I found myself in a season of deep struggle mentally, spiritually, and financially. The reality of starting over hit me hard. Nothing went the way I imagined, and for a long time, I had to put my creative dreams on hold just to get by.
I was in survival mode. Constantly operating in fight or flight. I felt disconnected from myself, and even more so from the version of me that used to create so freely. I wasn’t just trying to build a new life; I was trying to remember who I was within it. That kind of internal reckoning is heavy. But it’s also where I met a different level of faith—radical, unshakeable faith.
Even in my lowest moments, I believed in the vision that God placed on my heart. And that belief became my anchor. It didn’t make the struggle disappear, but it gave it purpose. I held on to the idea that delay doesn’t mean denial, and that sometimes the waiting room is where the real transformation happens. So if it meant I had to sit in the uncertainty a little longer and trust that something bigger was unfolding, then I chose to wait. That’s what sustained me. Not hope rooted in outcomes, but faith rooted in purpose.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
What DON’T I do?! lol As a multidisciplinary artist, I like to consider myself and experiential storyteller. And that is my speciality. When I say I’m an experiential storyteller, I mean that I don’t just create things for people to see, I create things for people to feel. Whether it’s through a visual campaign, a beautifully written poem or blog post, a curated dinner party, or an intimate conversation on camera, I aim to tell stories that you can experience with your senses and your spirit. I want everyone who consumes what I do to be immersed—to taste the emotion, to sit in the mood, to feel seen in the details.
And that’s what I’m known for. I’m known for storytelling and making people feel things they’ve never considered feeling before.
To me, storytelling isn’t limited to words or visuals—it’s about crafting a whole atmosphere that moves people. That could be a room, a plate, a product, or a moment. I use creativity as a vehicle to connect hearts, spark reflection, and leave people feeling something real and lasting.
I’m proud of the upcoming launch of my home essentials brand ‘The Varyn Residence’ and the launch of my YouTube series ‘The Appetite of a Muse. Both are rooted in the idea of gathering and connection. The Varyn Residence is more than just glassware or dinner plates—it’s about creating pieces that turn everyday moments into intentional experiences. This project is deeply personal because it reflects how I grew up: in a home where breaking bread meant love, and hospitality was an art form. I’ve poured my heart into every detail, from the design to the storytelling behind it.
What sets me apart is how I lead with all of my big feeling. I don’t create just for aesthetics, I create to make people feel grounded, inspired, and seen. Whether it’s a product, a party, or a piece of content, I’m always thinking about how to turn that into an experience that resonates on a soul level.
If we knew you growing up, how would we have described you?
I was sort of shy as a child…which is so funny to think about sometimes because I am literally the least shy person anyone will ever meet today. Even though I was a little timid I somehow thrived in spaces where I could perform. I started dancing at the age of 4, and continued dancing until I was about 16. In middle school I joined the concert band, where I played the trumpet and I was on the cheer team. While in high school, I continued cheerleading but for a competition cheerleading team as well as for my high school team. During that time I also joined the theater club where I performed in every play that was produced there until I graduated, and I also played field hockey and lacrosse. I was the most social shy girl ever.
Contact Info:
- Website: https://www.thevarynresidence.com
- Instagram: imvictoriaryan
- Youtube: https://www.youtube.com/@imvictoriaryan
