Today we’d like to introduce you to Angela Murphy.
Hi Angela, please kick things off for us with an introduction to yourself and your story.
When I lost my job during COVID, it was terrifying; I swore I would not rely on a single source of income again. I was thinking of ways to earn money.
My brother left dessert in the fridge. I tasted it, and it was horrible. I asked where he got it. He said a restaurant up the street. I went there and said, “Your desserts are horrible!” He said, “You think you can do better?” I said, “I know I can.” He said, “ok, bring some in so my brother can try. This is his place.” He asked for my card, I told him I had ran out, but I’ll bring some with the samples.
I ran across the street to the print shop and ordered some business cards. Then I started asking around and looking for recipes. I hadn’t baked since I was a kid. I was in my house for 5 years and hadn’t used the oven. Looking back, that is absolutely nuts. I looked up a restaurant I didn’t know, to complain about desserts that weren’t mine and I didn’t buy.
A week later, I brought in samples and met the brother. He graciously sat down and explained what customers look for, how pricing works, and what it takes to sell successfully in the food business. We didn’t do business; I wasn’t willing to match the price he was paying his current vendor, but I got much more; I’m forever grateful.
I kept practicing, went to pop-up events, and started selling online. Soon, I had repeat customers, special orders for celebrations, and a steady stream of sales.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It wasn’t easy. I was scared and didn’t want to do it alone. Someone close said they wanted to join me, so we set out to do it together. One day she sent a message saying, “Sorry, we can’t do business together.” I was crushed and ready to quit. I went to pick up cakes I had dropped off, planning to apologize for wasting their time. When I walked in, she said, “I was just about to call you—we sold out and need more cake!”
That’s when it became truly frightening. I desperately wanted a partner—anyone—to join me. I didn’t think it was something I could do alone. I wasn’t just learning to bake; I was learning about people, business, and confronting my own insecurities. I’m discovering, entrepreneur is not just about building a business, it’s about self-discovery as well.
Can you tell our readers more about what you do and what you think sets you apart from others?
Sugga Foot makes rich, moist, and full of flavor pound cakes the old-fashion way. I’ve been told my cakes brings back memories of childhood. Generous slices, and desserts that keep you coming back for more.
The dessert choices are limited in my area, so providing delicious cakes at affordable prices is what gained trust. I’m proud that I’ve been in business for 5 years.
What do you like best about our city? What do you like least?
The small town feel is what I like best about our city.
The thing I like least about our city is the food choices, options are limited. But it’s also what inspired me to start Sugga Foot.
Contact Info:
- Website: https://suggafoot.com
