Today we’d like to introduce you to Alexis Carter-Richardson.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My entrepreneurial journey started unexpectedly in 2016 when someone offered me a contract role. I didn’t even know freelancing was possible! It opened my eyes to a whole new world of possibilities.
I started side hustling while building experience across photography, social media, television, and corporate productions. By 2020, I took the leap into full-time entrepreneurship and achieved three consecutive years of six-figure income.
Today, I’m an Operations Strategist and Production Manager who helps creative companies and production teams elevate and maintain client experiences even as they scale. My diverse background, from photography to corporate productions, gives me a unique perspective on what these businesses need to run smoothly behind the scenes.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not smooth. The biggest challenge came in 2022 when I found out I was pregnant and began restructuring my business to create more balance. During a work trip to Orlando, I went into premature labor at just 27 weeks. Our daughter was born 13 weeks early, and my husband and I temporarily relocated to Florida while she spent months in the NICU.
Navigating a full-time job and freelancing while managing a medical crisis thousands of miles from home taught me resilience I didn’t know I had. We coordinated between two NICUs in different states while I tried to keep my work life running from hospital rooms and temporary housing.
Can you tell our readers more about what you do and what you think sets you apart from others?
My work is split between two roles. In one role, I serve as a Production Manager, managing end-to-end live productions and leading technical teams. I make real-time production calls, oversee videography, photography, and editing crews, and coordinate multi-camera productions from the booth to the stage.
On the other side, I help creative and production companies implement systems that bring clarity, efficiency, and stronger customer service foundations. When small teams are stretched thin, I build the operational structure that allows them to scale without sacrificing quality.
What sets me apart is my hands-on experience across multiple creative industries (photography, social media, television production, and corporate events). I’ve been in the trenches in many roles, so I understand exactly where the operational pain points are.
I’m most proud of helping creative entrepreneurs build businesses that don’t completely depend on them. There’s nothing more satisfying than seeing a client finally take a vacation or go on maternity leave without their phone buzzing with urgent requests because we’ve built systems that work.
If we knew you growing up, how would we have described you?
I was a perfectionist and very hard on myself. I also saw the world in black and white, there wasn’t a lot of room for grey in my world. But I was always the organized one who loved figuring out how things worked and helping others.
I had this natural ability to see the big picture and break it down into manageable steps.
Life has taught me that grey exists whether we acknowledge it or not. That combination of my systematic thinking and learning to embrace flexibility has shaped who I am today.
Contact Info:
- Website: http://thebusybiz.com/
- LinkedIn: https://www.linkedin.com/in/alexiscrichardson/
