Today we’d like to introduce you to JoJo Struebing.
Hi JoJo, we’d love for you to start by introducing yourself.
In my twenties, I landed what I thought was my dream job at Microsoft, climbing the corporate ladder and checking all the boxes of success. But even with everything I thought I wanted, something was missing. I didn’t love my job, and on top of that, I realized I had developed a very unhealthy relationship with alcohol.
So, I quit drinking and set out on a self-care journey to find natural ways to manage my anxiety. That search led me to float therapy, sauna, cold plunge, red light, and a whole world of holistic remedies that completely changed my life.
At the same time, I felt this constant pull toward entrepreneurship. My now husband Kyle and I began exploring franchise opportunities and stumbled upon a CBD concept that aligned with our passion for helping people feel better naturally. We dove in headfirst, opening three locations. That experience not only introduced us to entrepreneurship but also gave us the incredible gift of helping others, which we quickly became addicted to.
Eventually, we sold our CBD businesses and followed a bigger vision: creating a wellness center that combined everything that had transformed our own lives. That is how Altered States Wellness was born, a space where people can find community, unforgettable experiences, and natural solutions to feel their best.
And once we found success, we knew we had to share it. That is why we decided to franchise, so more people could help their communities discover the same life-changing tools that helped us.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
When we joined our CBD franchise, we thought there would be a ton of support. Unfortunately, that wasn’t the case. We found ourselves leaning on other franchise owners for guidance, and together we were all just figuring it out as we went. I was grateful for the sense of community, but the truth is, we made a lot of mistakes along the way.
That experience shaped how we built Altered States Wellness. From day one, we designed our franchise with extensive support for our owners. And just as importantly, we only ask our franchisees to do things we’ve done ourselves and found success.
Alright, so let’s switch gears a bit and talk business. What should we know?
At Altered States Wellness, we’ve built something more than just a wellness studio. We specialize in experiential wellness, creating spaces where people can disconnect from the chaos of everyday life and reconnect with themselves. Our offerings include float therapy, contrast therapy (sauna and cold plunge), red light therapy, PEMF, and compression therapy—all providerless modalities designed to help people feel better naturally.
What sets us apart is the way we blend science-backed recovery tools with immersive, unforgettable experiences. From themed float rooms that transport you into a grotto, outer space, or glowing neon world, to our Dreamscape Lounge designed for date nights, spa parties, and community events, we’ve reimagined what a wellness studio can be.
We’re known for creating a place where people feel seen, supported, and inspired, not just a quick appointment they check off a list. Our guests leave feeling transformed, and that has helped us build an incredibly loyal community.
Brand-wise, we’re most proud of creating a franchise model rooted in what we wished we had when we were franchisees. That means loads of support, proven systems, and a focus on empowering owners to succeed without the guesswork. Every piece of our model has been tested in our own studios, so we know it works.
If your readers take away one thing, it’s this: Altered States Wellness is on a mission to make floating and experiential wellness mainstream. We’re passionate about altering the mind, body, and spirit so people can reach their full potential—and we’re inviting others to join us in bringing these life-changing experiences to communities everywhere.
Do you any memories from childhood that you can share with us?
A favorite childhood memory of mine is watching UT football games at my great-grandmother’s house with my uncle, who had cerebral palsy. Game days were a big deal, our whole family would pile in, grab Dan’s Hamburgers, and settle in around the TV. Every time UT scored a touchdown, my uncle would ring his bell with the biggest smile, and the whole room would erupt in cheers. It’s one of those simple, joyful traditions that still makes my heart swell when I think back on it.
Contact Info:
- Website: https://alteredstateswellness.com
- Instagram: https://instagram.com/alteredstateswellness
- Facebook: https://facebook.com/alteredstateswellness
- Youtube: https://www.youtube.com/@alteredstateswellness
Image Credits
Mallard Agency
