Ginger Curtis shared their story and experiences with us recently and you can find our conversation below.
Hi Ginger, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you most proud of building — that nobody sees?
While I’m grateful when people notice the public side of my business, the thing I’m most proud of isn’t always visible. At the heart of it all, I’ve been building a family — one that loves each other deeply and loves the Lord well. We’ve walked through our fair share of challenges, but through it all we choose to support, to serve, and to stay anchored in Christ. He is the absolute foundation of our family, our life, and even our work — and that is the legacy I cherish most.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Ginger Curtis, founder and principal designer of Urbanology Designs. We’re a Dallas-based, full-service interior design studio with projects nationwide — most of our current work is actually out of state, and we handle it with ease. One of our core design pillars and something I speak on around the country is Neuroaesthetics — the science of how environments shape our emotions and well-being — and it deeply influences every space we create. We don’t follow trends; instead, we take the road less traveled, offering a sense of approachable luxury that feels timeless, soulful, and true. I’m honored to lead an incredible team of talented women (and one very talented man — my husband, Eric), and together we craft sanctuaries that reflect our clients and what they value most.
Amazing, so let’s take a moment to go back in time. What’s a moment that really shaped how you see the world?
When my daughter Avery was just five months old, she was diagnosed with leukemia. Overnight, our world turned upside down — filled with fear, stress, and the heaviness of hospital life. The sterile lighting, cold walls, and blank spaces around us only deepened that sense of despair.
But then we were transferred to the Ronald McDonald House, and everything shifted. Suddenly, my senses came alive. Surrounded by vibrant colors, a chandelier made of guitars, and a library wall of bold, playful bookshelves — I felt immersed in creativity and even a touch of magic. For the first time in a long while, I felt hope.
That moment changed everything. It ignited my purpose in design. I later understood that what I was experiencing was neuroaesthetics in action — the science of how our environments can literally alter our brain chemistry, releasing either stress or joy. I realized design wasn’t just about creating beauty; it was about creating spaces that could change people’s lives for the better.
What did suffering teach you that success never could?
I’ve walked through my share of suffering — poverty, abuse, betrayal, and loss — and what it’s taught me is something success never could: we are so much stronger than we imagine. In those moments of pain, I’ve learned to lean wholly on Jesus, the One who endured the cross and reminds me daily that He is with me and for me.
Suffering has shaped the way I make choices. It’s pushed me to be resourceful, resilient, and a good steward of whatever I’ve been given. It’s taught me to cherish what’s right in front of me, to get creative with what I have, and to see beauty even in hard places.
Above all, it’s reminded me that I am fearfully and wonderfully made — and that in my weakness, God’s strength shines brightest. At the end of the day, He gets the glory!
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What are the biggest lies your industry tells itself?
One of the biggest lies our industry tells itself is that design is about chasing trends. Beautiful homes aren’t born from what’s popular on Instagram — they’re born from deep listening, from understanding a client’s story, and from creating something timeless that reflects their essence.
Another lie is that luxury has to mean excess. True luxury, to me, is approachable, soulful, and intentional — it’s about spaces that nurture well-being and elevate everyday life, not ones that feel untouchable or staged.
And finally, there’s the idea that design is only about how a space looks. In reality, it’s about how a space makes you feel. That’s why I anchor so much of my work in neuroaesthetics — because the environments we live in literally shape our emotions, our energy, and even our hope.
Okay, so let’s keep going with one more question that means a lot to us: What is the story you hope people tell about you when you’re gone?
When I’m gone, I hope the story people tell about me is simple yet true: that I loved well. That I was kind, creative, and fun. That I loved Jesus with all my heart and lived as a servant leader. I want to be remembered as someone who offered unreasonable hospitality, who lifted others up, who didn’t need to compete but delighted in championing others.
I hope people say I loved my family deeply and faithfully. And yes — that I created really, really great designs. But more than that, that the homes I touched made people feel alive, safe, and joyful. Because in the end, design is just the vessel — love is the legacy.
Contact Info:
- Website: https://www.urbanologydesigns.com
- Instagram: @urbanologydesigns
- Linkedin: https://www.linkedin.com/in/ginger-curtis/
- Facebook: https://www.facebook.com/Urbanologydesigns
- Youtube: in videos on youtube (but not a specific page)
Image Credits
Matti Gresham, Aaron Dougherty, Stephen Karlisch
