Today we’d like to introduce you to Mindy Berkson.
Hi Mindy, please kick things off for us with an introduction to yourself and your story.
Newborn Advantage was born from the perfect blend of my personal journey through infertility and my professional background in business. After facing the emotional and physical challenges of In Vitro Fertilization firsthand, I felt deeply compelled to support others navigating the same path. Blending compassion with professionalism, Newborn Advantage Surrogacy was born in 2005.
It has been incredibly rewarding and fulfilling to watch the company grow and serve clients globally while staying true to its core mission—never losing sight of the sensitivity, care, and emotional depth required during such a profound and often overwhelming journey.
As the business grew, I brought my daughter Courtney into the critical fold transforming Newborn Advantage Surrogacy into a mother-daughter venture rooted in trust, empathy, and shared vision. Together, we’ve nurtured the company with warmth and integrity, creating not only a successful brand but a legacy of support for families navigating the delicate and hopeful process of bringing new life into the world.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Building a business in the surrogacy industry requires far more than contracts, processes, and marketing—it requires navigating a landscape charged with emotions, ethics, and deeply personal journeys.
One of the first challenges lies in finding the sweet spot in marketing. Unlike traditional businesses, surrogacy cannot be marketed with broad strokes. It’s not about catchy slogans or quick conversions; it’s about reaching intended parents who may be at their most vulnerable, and surrogates who are searching for the right agency to trust with their bodies and hearts. Striking the balance between compassion and professionalism, hope and realism, is a daily exercise.
Then comes the work of developing pipelines of referrals. In an industry built on trust, the best connections don’t come from ad campaigns—they come from relationships. Referrals from intended parents, surrogates, and even medical professionals are not simply leads; they are stories, journeys, and acts of faith. Building these pipelines takes years of consistent care, transparency, and delivering on promises.
Getting the message out that there is hope is another hurdle. Too often, people come into this space after years of heartbreak, carrying scars from failed treatments or broken trust. Against this backdrop, an agency must not only present itself as competent but also as a beacon of possibility. And yet, this is an industry where optimism must be handled delicately; it must be authentic, never overstated, and grounded in truth.
Ultimately, after all the challenges, strategies, and business mechanics, success comes down to one simple principle: doing the right thing. Beyond the contracts, the financials, and the logistics, it is the daily acts of kindness that matter most. When clients feel seen, heard, and cared for—when they know you are advocating for them, not just processing them—that is what helps the most. Because in the end, surrogacy is not just a business. It is about creating families, restoring hope, and reminding people that even in a world of strong emotional conflict, kindness can still build bridges and change lives.
Alright, so let’s switch gears a bit and talk business. What should we know?
As an Infertility Consultant, my role is to identify hope and outline options with back up plans in place for our clients. Starting a family can feel overwhelming—but you don’t have to do it alone. At Newborn Advantage Surrogacy, we provide compassionate guidance, connect you with exceptional surrogates, and partner with top medical, legal, and financial professionals to ensure your journey is supported every step of the way.
Is there anything else you’d like to share with our readers?
Our Mission and Differentiator:
At Newborn Advantage Surrogacy, our mission is simple: the care, planning, and support you provide for your newborn before birth lays the foundation for a lifetime of rewards.
We know that navigating infertility can feel overwhelming, and our goal is to remove the stress, complexity, and uncertainty so you can focus on the joy of building your family.
From carefully screened, highly qualified surrogates to a vast network of trusted medical, legal, and financial professionals, we optimize every aspect of the journey—for your newborn’s future and your peace of mind—guiding you with expertise and compassion every step of the way.
Contact Info:
- Website: https://www.NewbornAdvantage.com
