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Life & Work with Peter Wright of Richardson

Today we’d like to introduce you to Peter Wright.

Hi Peter, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
After a lengthy career in Corporate Marketing, I was looking for my next career adventure. I was motivated by finding a role that would allow me to not only leverage my marketing and contract negotiation skill sets, but also find something that would allow me to help people and better contribute to the community. My father was a real estate appraiser, so I had knowledge of the industry. I felt like my skills would translate well to being a Realtor, so I decided to pursue my real estate license. My growth as a Realtor has been fueled by several factors: my ability to leverage my previous skill sets in a new industry; finding the right broker (Century 21 Mike Bowman, Inc.) that fully supports my efforts; having a genuine passion for helping people; being true to who I am as a person in my interactions with my clients. These things have propelled me to being one of the leading agents at my broker and as a top ranked agent within the Century 21 network in Texas.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has not always been smooth. Understanding how to navigate in a sales oriented role took time, particularly since I had not been in a traditional sales role before. You have to be consistent in your prospecting in order to be successful in the industry. The initial years in the job were more challenging as I was coming up to speed in a new industry while trying to build a custom base. Learning all of the technical sides of business took time. I think one of the biggest struggles is understanding that you will have to accept “No” at times. Some people will choose to use a different agent even though you may think that you are perfect for the situation. You have to learn that it is not personal and that you are not going to win every engagement. That rejection can be tough, but if you can use it as fuel for the next time, that is the best way of dealing with it.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I like to think that I help people. Yes, it is in the context of the real estate industry, but often, people need help in their current situation and I want to try to provide them with sound guidance such that I help them obtain a positive outcome and help them to meet their needs. Buying and/or selling a home is one of the biggest transactions that anyone will go through. In order to be successful, I have to work closely with my clients. I always say that we have to work as a team. I think that I am known for my teamwork, my genuine approach to people and their needs. I don’t look at a client as a transaction or a paycheck, I look at them as a friend/family member and as such, I treat them like one. I take pride in that.

One story that is reflective of this approach is from a transaction that took place 4 years ago. I helped a gentleman who was relocating from the San Francisco Bay Area purchase a home in Fort Worth. As I learned while working with him, he was a man in his mid 70s yet had never owned a home. It was incredibly rewarding to work with him on the purchase of his first home. When he final got his keys and unlocked the door to his house, I could not have been more excited for him. I still see him regularly as I help him with things that he needs over time. I will give him a ride to the county office to help with property taxes or drop by to help him evaluate certain business dealing. He reminds me of my dad, so I will always be there to help him because to me, he is family.

Helping an older generation is rewarding and something that I specialize in. I have secured my Senior Real Estate Specialist Designation to better serve an older generation. Additionally, I have my At Home With Diversity Certification as understanding the needs of a diverse population is becoming more and more important. I am also a Relocation Specialist having done multiple transaction involving people relocating to the DFW area. I bring my own experience to this arena having lived in multiple cities including Berkeley, San Francisco, New York, Chicago, Seattle, and Dallas.

Do you have any advice for those just starting out?
One thing that I have learned that I think is critical in the success of an agent is to find the right broker. I believe that I have truly benefitted from being at Century 21 Mike Bowman, Inc. There is a wealth of knowledge and experience there to leverage. Anyone on the leadership team is available to answer questions. If I need to pick up the phone and call my broker, I can do that and he will answer. They provide you with extensive training, regularly updating the team on the industry. I think it is a great fit.

I think persistence and consistency are two attributes that will serve one well in this industry. You will not win every listing and your ability to learn from that engagement and to continue to pursue business without letting it derail you is important.

I also believe that you need to stop and acknowledge/celebrate wins. I know that this keeps me motivated.

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