Today we’d like to introduce you to Aaron Helm.
Hi Aaron , please kick things off for us with an introduction to yourself and your story.
I’m a proud native of the DFW Metroplex, having grown up in the wonderfully diverse and dynamic environment of south Arlington. From an early age, the core value of caring for others was profoundly ingrained in me by my mother, who dedicated herself to looking after everyone in her orbit. That example of selfless care planted the seed of my purpose, which would later combine with my operational drive to shape my professional trajectory.
While the desire to help was always present, the path wasn’t immediately clear. After earning my bachelor’s degree, I leaned into my pragmatic and operational mindset, pursuing an MBA and diving into the corporate sector. I worked in operations, but despite professional success, the deep-seated itch to actively love and care for those who are hurting was missing. The corporate environment felt imbalanced—I was constantly searching for a profession where I felt like I was giving more than I was taking.
The turning point came when a friend, a mental health counselor, convinced me to pursue a clinical mental health degree. I immediately fell in love with the profession and dove headfirst into the field, finally finding the place where my deepest values and professional ambition could align.
It was my unique business background that led to my next realization—and the birth of my company. While my fellow students were being prepared to be exceptional clinicians, the educational system was failing them on the business side. It’s a systemic problem: most new therapists are forced to choose between financially precarious solo practice or working in unhealthy, high-demand, low-pay environments. They are set up for struggle, not for thriving.
I love the therapist community and, as a soon-to-be practicing therapist myself (graduating this May!), I felt a strong commitment to seeing my peers succeed. This frustration and passion spurred me to action. I launched Helm Business & Marketing Solutions in January of this year to provide therapists with the operational intelligence and marketing resources they need to grow their practices sustainably, allowing them to focus on what they do best: healing and helping the community.
As I look toward my clinical practice, I am specializing in working with children and pursuing my certification as a Registered Play Therapist. One of my greatest influences was Mr. Rogers; I loved how he sought to get on the same level as kids so they felt seen, heard, and cherished. I want to embody that same spirit in my work. Additionally, as a proud member of the Choctaw Nation, I am passionate about serving and creating a culturally sensitive therapeutic space for Indigenous populations throughout the DFW area, who are often among the most underserved and overlooked in our community.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
To call it a “smooth road” would be a disservice to the intensity of the past year. Starting any business requires resilience, but I intentionally began Helm Business & Marketing Solutions at a time of peak personal complexity.
When I launched in January, I was simultaneously in the final stretch of my clinical mental health graduate program and had just welcomed our first child into the family. They say the three biggest life stressors are marriage/family, moving, and a job change; I had essentially checked off two major life shifts while starting a completely new venture.
It was a period of high demand—a true test of my time management and operational discipline. There were days when balancing academics, entrepreneurship, and new fatherhood felt like an impossible equation. However, this challenge actually reinforced the core of my business. It forced me to be hyper-efficient, and I’m deeply grateful to my wife, who served as my absolute bedrock and number one encourager.
Ultimately, my existing connections within the mental health field allowed me to quickly secure initial clients and get the business off the ground faster than I might have otherwise. The struggle wasn’t in getting traction, but in maintaining my sanity and focus amidst the beautiful chaos of launching a business while simultaneously launching a family.
Thanks – so what else should our readers know about Helm Business & Marketing Solutions, LLC.?
Helm Business & Marketing Solutions is dedicated to helping mental health professionals succeed by equipping them with the tools and services necessary to run a thriving private practice. We go far beyond standard business coaching to provide comprehensive, integrated solutions.
Our core service offerings include Fractional CMO/COO services (providing high-level operational and marketing leadership), expert Web Design, Branding, Videography, and Photography.
What truly sets us apart is my identity as a future therapist. I am one of them. This allows me to provide a level of service no general marketing agency can match. I specialize in addressing a common and deeply frustrating issue: therapists being exploited by predatory marketing agencies that capitalize on their lack of business knowledge.
Frankly, we can’t blame therapists for these knowledge gaps. They must juggle client care, practice operations, and self-care; who has the time to master the complexities of SEO, Google Ads, HIPAA compliance, and operational efficiency?
My clinical background means I don’t just empathize with their frustrations—I understand their profession and their specific needs. I know exactly what they need to promote and what they are legally and ethically required to adhere to. Many marketing firms are unaware of the state-level and ethical requirements for promoting mental health services. This expertise ensures every service we provide is not only high-quality and effective but also fully compliant and authentically reflective of the practice owner’s passion and clinical excellence.
We are known for our 360-degree service model. Many niche marketing firms offer only fragmented services. We offer a full suite of services that work together seamlessly. My goal is to be a single, trusted partner that helps remove as many operational and marketing barriers as possible, allowing our clients to get their practices filled and provide vital care to the community faster.
We are most proud of our brand’s reputation for integrity and knowledgeable partnership within the Texas mental health community. We’re not just building websites; we’re building sustainable, ethical practices.
If we knew you growing up, how would we have described you?
I’ve always been drawn to adventure and connection. Growing up, I was an outgoing kid who thrived on making new friends and experiencing new things and places. That innate curiosity and desire to seek out the unknown is, I believe, what later fueled my drive for entrepreneurship.
My interests were diverse:
The Outdoors & Adventure: I spent countless hours getting out of the city and into the woods, fueled by a passion for the natural world and exploring different landscapes.
Storytelling & Cinema: I was, and still am, a huge lover of movies and cinema. This love for a good narrative became a creative outlet; it’s what allowed me to naturally pick up videography as a powerful tool for visual storytelling—a skill I now use to help my clients connect with their audience.
Global Cuisine: Finally, I developed an early interest in food and experiencing new cuisines from around the world. Fortunately, growing up in the diverse Arlington/DFW Metroplex allowed me to taste the vast flavors of the globe without ever having to leave the city.
Pricing:
- Varies by service
Contact Info:
- Website: https://www.helmbms.com/
- Linkedin: https://www.linkedin.com/in/aaronhelm97/
