Today we’d like to introduce you to Sushma Karki.
Hi Sushma, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
A&B Beauty Co. was born into two people with one shared purpose: to serve. One of us proudly served in the military, dedicating years to protecting our country. The other has spent a lifetime serving our community, helping people in need find hope, support, and care. Together, we carried forward that same spirit of service into something new, creating a brand that’s about more than beauty.
For us, skincare is not just about looking good, it’s about doing good. Every product we create is made with natural ingredients you can trust, designed to help you feel confident in your own skin. But beyond that, every purchase has a deeper impact. With every product you buy, we give $1 back to the community, reaching those who need it most—whether it’s a struggling family, a local program, or someone simply needing a hand.
Our story is about more than creams and serums, it’s about compassion, service, and building something bigger than ourselves. When you choose A&B Beauty Co., you’re not only choosing healthier skin, but you’re also joining us in a mission to bring hope and help where it’s needed most.
Because true beauty isn’t just what we see in the mirror, it’s the kindness we share with the world.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Building A&B Beauty Co. has been a rewarding but challenging journey. Starting as a small community-focused brand, we faced major hurdles in balancing affordability with high-quality, natural ingredients. Managing supply chains, marketing on a limited budget, and earning customer trust in a competitive beauty market were not easy. Another obstacle was scaling while maintaining our mission of giving back $1 from every sale to the community—something that required careful financial and operational planning. Despite these struggles, every challenge strengthened our purpose and helped us grow into a brand that represents resilience, compassion, and authenticity.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At A&B Beauty Co., we combine purpose with passion. One of us proudly serves on active duty in the military, bringing discipline, leadership, and resilience to the business, while the other is deeply involved in community service, dedicating time to helping those in need. Together, we’ve built a brand that’s not just about beauty, but about giving back. We specialize in creating natural skincare products that promote confidence and self-care while ensuring every purchase helps make a positive impact — with $1 from each sale going directly to support community causes. What sets us apart is our shared belief that true beauty starts with kindness, service, and compassion.
What quality or characteristic do you feel is most important to your success?
The quality that has been most important to our success is resilience. Building A&B Beauty Co. while balancing military service and community work has taught us that perseverance and a strong sense of purpose are everything. Challenges come often — from managing operations to giving back to the community — but our ability to stay grounded, adapt, and keep pushing forward is what defines us. Resilience allows us to turn obstacles into motivation, stay true to our mission, and continue growing a brand that inspires others to lead with heart and integrity.
Pricing:
- 19.99
- 15.99
- 29.99
- 21.99
Contact Info:
- Website: https://www.anbbeautyco.com/about
- Facebook: https://www.facebook.com/share/1ExtFBSpq9/?mibextid=wwXIfr
- Other: https://www.tiktok.com/t/ZTMkQUAHK/
Image Credits
Summit Shukla
