Today we’d like to introduce you to Paige Bowers.
Hi Paige, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve always been surrounded by entrepreneurship; it runs in my family. Watching my dad and uncle build a successful business from the ground up taught me what passion, vision, and hard work can create. But more than anything, it inspired me to want to help others do the same.
I’ve always had a creative eye and a love for storytelling. About four years ago, I started developing websites and quickly realized that what I enjoyed most wasn’t just the design, it was hearing people’s stories, their dreams, and their “why.” That’s where Upwards Studio was born.
I truly believe small businesses are the backbone of our economy, and for good reason. They’re built on courage, late nights, big dreams, and people who care deeply about what they do. There’s something incredibly special about helping someone take that spark of an idea and turn it into something real.
My goal has always been simple: to help entrepreneurs, small businesses, and visionaries turn their ideas into something tangible. Whether it’s a brand identity, a website, or a social media presence, I help bring their vision to life and build a strong digital foundation for growth.
What makes Upwards Studio different is that we don’t just create logos or websites, we build brands around people’s stories. We believe your story is your most powerful marketing tool, and when it’s told the right way, it sets you apart rather than blending you in.
At the heart of everything I do is the desire to see others succeed, because their success feels like mine, too. There’s no better feeling than watching someone’s dream take shape and knowing you played a small part in helping it rise.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a completely smooth road, but every challenge has taught me something valuable. I officially launched Upwards Studio in May, and while the growth has been exciting, one of the biggest challenges has been visibility.
It’s funny, even as a marketing agency, it’s often easier to tell other people’s stories than your own. I pour my energy into helping clients build their brands, so learning to carve out time and strategy for my own has been a balancing act.
Still, every new project and connection has helped strengthen our presence. It’s a reminder that even in marketing, success doesn’t happen overnight, it’s built through consistency, relationships, and staying true to your mission.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
At Upwards Studio, we help entrepreneurs, small businesses, and visionaries bring their ideas to life through intentional design and storytelling. We specialize in custom websites, branding, including logos, colors, and fonts, social media packages, and printed goods that help our clients show up confidently both online and offline.
But our work goes beyond design. We’re also SEO and AI GEO experts, meaning we know how to get your business seen and discovered, not just on traditional search engines, but on the new wave of AI-driven search platforms as well. It’s about visibility with purpose: helping your business rise to the top when it matters most.
What I’m most proud of is how personal our process is. Every brand we build starts with understanding the why behind it, the story, the dream, and the people driving it. We don’t believe in cookie-cutter designs or trendy templates. Instead, we craft brands that feel authentic and alive, ones that truly reflect who our clients are and where they’re headed.
What truly sets Upwards Studio apart is that we don’t just make things look good, we make them mean something. We use our clients’ stories as their most powerful marketing tool, blending strategy with heart. When your branding reflects your purpose and your passion, it doesn’t just attract attention, it builds connection.
For me, there’s nothing more rewarding than watching someone light up when they see their vision come to life. That moment, when a dream turns into something real and visible, that’s the reason I do what I do.
Do you have any advice for those just starting out?
My biggest advice for anyone just starting out is to start messy but start anyway. You’ll never feel completely ready, and that’s okay. Every business, every brand, and every dream starts with one small, imperfect step.
Don’t get caught up comparing your beginning to someone else’s middle. Focus on consistency over perfection, showing up every day, even when things feel slow, is what builds real momentum.
And most importantly, stay connected to your why. There will be moments of doubt and frustration, but when you remember the reason you started, the people you want to help, the impact you want to make, it’ll keep you grounded and motivated.
Looking back, I wish I knew that growth doesn’t have to happen overnight. The slow seasons are where you build your foundation. Trust your process, believe in your vision, and keep showing up, because that’s where the magic happens.
Contact Info:
- Website: https://www.upwardsstudio.com/
- Instagram: https://www.instagram.com/upwardsstudio/
- Facebook: https://www.facebook.com/profile.php?id=61579576118291
- LinkedIn: https://www.linkedin.com/company/upwards-studio/
- Other: https://share.google/nBs8UTr5qY964ysaF
